Brand Strategy

Visual
Identity

regen Brand Story

regen Brand Story

regen

We re-evaluate the value of discarded items
and look toward a distant future.

PET bottles from households
and waste fabrics from factories,

when passing through our hands,
are reborn as sportswear, bags, and ties.

With an innovative fiber technology
that considers the environment, we envision an sustainable future that we helped to create,
forming a link in the virtuous cycle of sustainability.

regen

Drawing
a new leadership,

regen

Drawing a new leadership
in the era of sustainability
through technology, with
the same love for the Earth,
and looking forward to a
sustainable tomorrow

  • regen Guidelines

    Download

  • regen
    LOGO

    The regen logo is a core element of the brand's identity system.
    Under no circumstances should it be distorted, altered, or misused, and it must be strictly adhered to the specified regulations and principles to prevent any damage to the brand's image

    regen Logo Minnimum size 20mm

  • regen
    Color

    The color of the regen logo is a key element in shaping the brand image and is the first visual element recognized among various graphic elements. When printing, spot color printing is the preferred method, but four-color printing is also possible depending on the characteristics of the medium..

    In considering color reproduction, it should be noted that there may be slight differences in color reproduction due to printing methods, ink density, paper texture, and other factors. Therefore, decisions should be made on a case-by-case basis to ensure the optimal condition is maintained.

    Main color

    Special color

  • logo & Slogan

    The regen slogan is a core element of the brand's identity system.

    When using the slogan, it is essential to adhere to the principles provided in the usage guidelines and avoid creating a similar form using a similar font or representing it as plain text with a common font.

    Under no circumstances should it be distorted, altered, or misused, and it must be strictly adhered to the specified regulations and principles to prevent any damage to the brand's image.

    regen Grid

    regen + HYOSUNG Signature Grid
    (Vertical Combination)

    regen + HYOSUNG Signature Grid
    (Vertical Combination)

  • regen Product

    The regen product logo is a core element of the brand's identity system. The motifs are divided into two colors: Blue for recycled products and green for

    Under no circumstances should it be distorted, altered, or misused, and it must be strictly adhered to the specified regulations and principles to prevent any damage to the brand's image.

    recycling product

    BIO product

  • regen Product
    Color

    The regen product logo is a core element of the brand's identity system. The motifs are divided into two colors: Blue for recycled products and green for

    Under no circumstances should it be distorted, altered, or misused, and it must be strictly adhered to the specified regulations and principles to prevent any damage to the brand's image.