ESG Now

ESG Brand
Identity

  • Hyosung TNC's ESG Brand Identity

    Keywords defining values that support the advancement of the four major ESG categories emphasized by the Hyosung Group should be established. Efforts by Hyosung to consider socially disadvantaged groups should also be incorporated as a fundamental value that underpins various existing values. Hyosung TNC will also utilize the group's unified platform for its ESG brand. However, a distinct ESG brand identity has been separately developed for Hyosung TNC, focusing on continuity and consistency.

    See below
      • Circular economy

        The circular economy is a goal that cannot be achieved by Hyosung alone. It requires collaboration from all stakeholders within the supply chain, from end-users to raw material providers.

      • Team Up
      • Carbon neutrality

        Carbon neutrality is a product of genuine efforts that span resource conservation, energy efficiency, and improvements throughout the entire production and consumption processes, from the smallest resource-saving measures to broader initiatives.

      • Act Together
      • Circular economy X Carbon neutrality

        Hyosung TNC's pursuit of various sustainable raw materials is driven by the mission to restore the resilience of nature as a life form on the Earth.

      • Improve Resilience
      • Carbon neutrality X Circular economy

        The aspirations and commitments of Hyosung TNC members and participants, united by their desire to bring about a real change

      • Make It Real

    Core identity is structured to embody a sense of mission that should be embraced by members and stakeholders, with a primary focus on Hyosung TNC's core competencies.

See below
Brand Mission
  • Innovation in material technology that’s more sustainable and in harmony with the nature
Brand Vision
  • An innovator in material technology for every generation
Brand Essence
  • A response for every generation
Core Identity
  • Team Up
  • Act Together
  • Improve Resilience
  • Make It Real
Brand Name
  • RE:GEN
Brand Slogan
  • Reply to Every Generation’s Future
    Responses for the future of every generation

Brand as Product

  • Regeneration of plastic discarded in the natural environment
  • Contribution to carbon neutrality through the use of bio-based materials while maintaining performance
  • Strengthening natural restoration through the development of biodegradable materials
  • Reduction of carbon emissions in the production process itself

Brand as Organization

  • A company at the forefront of the circular economy
  • A passionate company committed to technology development that reduces carbon and enhances sustainability for nature, including bio and biodegradable materials
  • A responsible company dedicated to minimizing environmental impact in every detail of its processes

Brand Value Proposition

  • Development of technology for the sustainable well-being and prosperity of humanity
  • Efforts for waste reduction and carbon neutrality to enable the natural ecosystem to thrive in a closed loop
  • Products that are environmentally friendly yet do not compromise on functionality and durability compared to conventional products
  • A company that prioritizes carbon reduction, waste reduction, and human safety in all processes and business activities

Brand-Customer Relationship

  • Media : An innovator that preserves the functional role of plastics while reducing environmental burdens
  • General Public : A brand that represents one's own goodwill toward the environment
  • Customers : A partner that helps customers recognize the value of its products without excessive differentiation
  • Members : Providing factors that enable each member to contribute to technology development, marketing, and sales with a sense of purpose