HYOSUNG TNC

Brand Vision

• Engineered functional fibers that will pioneer the limits of global consumers' lifestyles

Category

• Functional fibers related to lifestyle

Brand Equity

• Best functionality : The highest level of functional material that enables the brand's desired lifestyle innovation proposals

  Best workability : Supports the highest quality stability and operational efficiency in weaving fabric and fashion material production

  Best customer support : A brand that provides the fastest and most effective support for customer's technical issues and proposes workable solutions

Customer Benefit

• Material that enables new lifestyle proposals with a high functionality

  Fiber material that provides the most reliable quality

Consumer Benefit

• Materials optimized for the characteristics of each lifestyle

  Materials that provide a perfect balance of fashion and functionality

  Materials that create a new cutting-edge trends

Brand Personality

• Challenging : A brand that finds possibilities even in a difficult challenges

  Delicate : Delicacy of finding a new possibilities without missing even a small daily routince of customers

  Attentive : Exists everywhere in everyday life and it always kindly present possibilities

  Supportive : Helping and supporting a new way of life

Target Customer

• A brand that cares about providing a better life to end customers and thinks about the best way to achieve it

Target Consumer

• Consumers who seek a better style and sophistication in their daily lives

  Lifestyle leaders who can harmonize common values in their pursuit of individuality

Customer Insight

• A brand that meets the desire for materials that support a new possibilities rather than traditional materials, allowing both fashion and functionality to be enjoyed simultaneously

  Simultaneously, the pursuit of materials that are less harmful to the environment and can ensure stability when used by consumers