HYOSUNG TNC

Brand Vision

• A leading brand innovating to realize the global eco-system

Category

• Sustainable fiber materials

Brand Equity

• South Korea's first recycling brand : Launched as a pioneer when there was little interest in plastic recycling

  Trust in quality : Not lacking in terms of quality and functionality compared to conventional fiber materials

  Creating an sustainable corporate ecosystem : Proactively investing in recycling technology in a collaboration with various organizations

Customer Benefit

• A brand that simultaneously offers an sustainable lifestyle and high functionality

  A brand that aims to propose a more advanced functionality and a more modern lifestyle than competitors

Consumer Benefit

• Meets the desire to demonstrate that environment friendly itself is innovation

  A way to participate in efforts for the next generation

Brand Personality

• Innovative : A brand that can turn impossible realities into possibilities through technology

  Warm : A brand that takes a leading role in creating an ecosystem for the next generation through cooperation rather than competition

  Confident : Unwavering confidence in solutions, not vague responses

Target Customer

• All global brands are aiming to be a leading sustainable brands with a high functionality

Target Consumer

• Thoughtful consumers who care about the next generation

  Consumers who cannot give up their advanced lifestyle but actively participate in efforts for the future consumer

Customer Insight

• Brands concerned about the low quality of existing sustainable materials

  Brands that want to create a better products but cannot ignore environment friendly