Super Lifestyle Seeker
2023.07.16
Hyosung TNC is a fiber materials company that has emphasized functionality by dividing its brands based on materials, gaining recognition for its technological prowess in the field of textile materials. Recently, Hyosung TNC has begun a brand restructuring effort to go beyond its role as a supplier of high-tech materials and become a Lifestyle Facilitator that leads a sustainable lifestyle. In contrast to the previous approach of dividing brands based on materials, the newly reorganized brand architecture separates functional fibers and environmentally friendly fibers into an integrated system, branding them as CREORA and regen, respectively. The restructuring aims to raise customers’ awareness of each brand and the type of fiber used to make clothes, marking the beginning of a change that will lead the entire fashion lifestyle industry beyond a simple supplier. CREORA is now the newly reorganized functional fiber brand from Hyosung TNC.
CREORA is a leading brand representing high-performance fibers that aims to pioneer a new global consumer lifestyle. Under the slogan "SUPER LIFESTYLE SEEKER," Hyosung TNC aims to lead innovative lifestyle changes among consumers by redefining the limits of fibers. It strives to become a fashion innovation leader by providing cutting-edge and pioneering fiber products through the new CREORA, which offers a perfect balance of fashion and functionality, leading and creating the latest trends.
CREORA, creating a new lifestyle
The beginning of Hyosung TNC's high-performance fiber brand, CREORA, started with spandex, which holds the top market share in the world with its outstanding technological capabilities. By integrating the branding of spandex, nylon, and polyester, the three major fibers, which are already recognized as leading global brands with excellent technological capabilities and functionality, Hyosung TNC aims to become a pioneering brand of high-performance fibers. The newly launched CREORA aims to go beyond the high-performance material brands and become a fashion innovation leader that proposes new lifestyles, enabling the exploration of new boundaries in global consumer lifestyles. The company seeks to exceed the functionality of the materials provided by spandex, nylon, and polyester, pursue new fashion that could not be achieved with existing materials, and play a role as a SUPER LIFESTYLE SEEKER to lead consumers beyond their expectations. Expect the new lifestyle and fashion that CREORA from Hyosung TNC will bring with its innovative high-performance fibers.
SUPER LIFESTYLE SEEKER, CREORA
The discovery of spandex allowed for the creation of lightweight and elastic underwear, as well as athleisure wear such as leggings, which have now become a part of our daily lives. Since the development of spandex, it has been applied to sportswear, swimwear, and other functional athletic clothing, making our daily lives more convenient and comfortable. After the discovery of nylon, the development of stockings began. Nylon is a fiber that is thinner than spider silk and stronger than steel, and is used in military parachutes, bulletproof vests, tires, ropes, and other military equipment. It played a significant role in World War II and is now used in sturdy and durable products such as backpacks. Polyester is used as a material for various products in our daily lives, such as cushions, bedding, curtains, bags, and more. It is resistant to wrinkles, has high durability, and is also strong against discoloration, making it easy to find in various places in our daily lives. Prior to the discovery of synthetic fibers such as spandex, nylon, and polyester, only natural fibers such as rubber, cotton, and silk were used. Natural fibers have the advantage of being derived from nature, but they have several disadvantages such as being prone to discoloration, having low durability, and being difficult to process. The development of synthetic fibers such as spandex, nylon, and polyester minimizes the disadvantages of natural fibers while also allowing for lower prices and the incorporation of various functionalities, making our daily lives more convenient and rich.
With the discovery of spandex, we can now wear clothes that hug our bodies comfortably in a more pleasant environment for exercising. The development of nylon, starting with stockings, has made the materials we use in our daily lives, such as bags, more sturdy. The development of polyester has given us curtains and bedding that we can use for a long time without discoloration or staining. Considering that nylon was used in military equipment during World War II and experienced explosive growth, it is not difficult to imagine how much our daily lives can be changed by the development of synthetic fibers and the addition of new functionalities to them.
Hyosung TNC aims to become a leader and SUPER LIFESTYLE SEEKER in fashion innovation by introducing new materials with high functionality through its high-strength and high-performance fiber brand, CREORA, which includes spandex, nylon, and polyester. CREORA will push the boundaries of new lifestyles by offering new materials with added functionality in fashion. We invite everyone to join CREORA's journey of presenting new fibers and fashion that were never seen before.
Hyosung TNC is a leading company in the fiber industry, with excellent technological capabilities and a dominant market share in the global market. However, Hyosung does not settle for fiber supplier, but seeks to bring about change to become a lifestyle facilitator. Through the brand revisioning and the new start of the brand CREORA, Hyosung aims to lead innovation in consumers' lifestyles and become a foremost brand that leads into new areas. CREORA, which seeks to become a SUPER LIFESTYLE SEEKER, goes beyond the function of supplying functional fibers and aims to expand into an eco-friendly technology-based lifestyle facilitator. Hyosung TNC is making efforts to create a sustainable future beyond the limits of fashion. The company will innovate limitless possibilities of fibers that can transform and upgrade people's lifestyles. Witness the soaring vision of CREORA, shaping the future with innovation.