HYOSUNG TNC

In this age of the Fourth Industrial Revolution, we experience myriad changes in our daily lives. We all possess smartphones, conversing with artificial intelligence to glean everyday information. There's the Internet of Things, facilitating real-time data exchange, just like smartwatches. Rapid developments are afoot in various technologies driving the Fourth Industrial Revolution; 3D printers that conjure houses in a mere three days, drones widely utilized in farming, pest control, filming, and even education. Among these, digital showrooms, swiftly being incorporated into fieldwork, have lately been attracting considerable industrial attention. But what are digital showrooms, and how are they being integrated into the industrial landscape?

About The Digital Showroom Technology

A digital showroom is a technology based on three-dimensional virtual reality. Virtual Reality (VR) refers to a 3D space or a virtual environment created through computer-generated graphics or videos. Unlike merely presenting objects on a flat surface, this fabricated space allows you to rotate items 360 degrees, walk around in any direction, and even interact and converse with others encountered in the virtual space, thereby offering experiences akin to actual reality and finding use in various explorations.

The goal of virtual reality is to create an artificial virtual world through computer technology, enabling users to experience it as if it were real. The level of this perceived authenticity depends on how faithfully it connects with our five senses and neural stimuli. By leveraging computer graphics, real images, display devices, etc., it attempts to replicate reality as closely as possible, utilizing 3D acoustics and visualization technology to stimulate auditory and visual senses. The closer it gets to reality, the more tangible the virtual space becomes. A digital showroom can realistically construct even elements challenging to implement in reality, offering boundless expressive possibilities. As such, the world we can experience potentially expands infinitely.

Digital showrooms are currently being utilized across a broad spectrum of fields, including education, gaming, tourism, and more, easily accessible online via smartphones or VR devices. Cultural enjoyment without actual visits has become possible by introducing VR content in museums and exhibitions. Only a few years ago, digital showroom content was not commonplace. It was somewhat limited and reserved for special occasions, like watching 3D movies with special glasses or visiting theme park attractions.

In the wake of Covid-19, the spread of non-face-to-face interactions has made VR experiences in cyberspace a given. In some fields, online activities have already surpassed offline ones. Besides providing experiences, this virtual reality aims to 'expand human intelligence'. That is, it broadens human experiences difficult to achieve in real life through virtual reality, making experiences that were previously selectable by a limited range of people possible, thereby ultimately expanding the scope of intelligence utilization.

Encountering Hyosung Through the Digital Showroom

Hyosung aims to reach out to global customers and the public through a meta-showroom composed of eight galleries: the brand, ESG, TNC, Advanced Materials, Chemical, Heavy Industries, Innovue, and Lifestyle. Through this platform, the public can easily and conveniently learn about Hyosung's products, technologies, brands, eco-friendly visions, VOCs, and agile management.

Upon entering the meta-showroom page, an eco-friendly cityscape blending with nature unfolds before your eyes, a conceptual depiction of a Coastal Eco City in New Zealand circa 2040. Beautiful curved structures harmonize with the surroundings. The design of each building, rendered with the latest 3D technology, accurately reflects the features of the respective gallery. For example, the Brand gallery, situated at the very center, embodies the initial 'H' of Hyosung, and the shape of the TNC gallery represents the twist of the fiber, the main business.

The interior is also arranged to best reflect the characteristics of the subsidiary. Heavy Industries, primarily engaged in power-related businesses, captures a sense of connectivity with blue light details. The ESG gallery has signage revealing ESG values and directionality, designed to display related content upon clicking.

On the left side of the screen, you can instantly apply for a newsletter through the notices category and leave any inquiries that arise while exploring the digital showroom. It will serve as a window for active communication. Furthermore, the layout enables checking the schedule of seminars through the web, i.e., webinars, and applying to participate in a diverse range of webinars where outsiders share trends and industry information. It's anticipated to serve as a platform that can smoothly conduct seminars, workshops, lectures, etc., targeting B2B customers.

Future-Oriented Hyosung: Digital Showroom Utilizing 3D VR

Hyosung's digital showroom has been carefully designed so that visitors of all ages can intuitively use it, with meticulous planning down to the details, all while embodying Hyosung's identity through all concepts, spaces, and items.

Firstly, a tutorial appears on the first screen of the digital showroom for the convenience of the users. Alongside the welcome message, it guides how to rotate 360 degrees and change direction with mouse operations. It also shows that you can move straight and look around using the keyboard. At the top, all galleries are listed, allowing you to quickly move to your desired exhibition.

The first thing that catches your eye after accessing the digital showroom is the brand gallery. The screen connected with the slogan, "Brand New Hyosung, a World Dreamed by the Brand," shows the play button of Hyosung's brand video directly in front of you. You can watch the video without having to search separately with just one click. The contents placed around the screen also expand as if you're walking towards them the moment you click. Videos, photos, text, and voice guidance are automatically played, providing easy access to the contents.

In the ESG Hall on the left, Hyosung's ESG management policy is well embodied, and if you step into the Lifestyle gallery on the opposite side, you will find various activities of Hyosung that can be encountered in everyday life and a community category. Behind the Brand Hall, the Heavy Industries Hall, the Advanced Materials Hall, the TNC Hall, and the Chemical Hall are harmoniously arranged from left to right.

The virtual space of the digital showroom gives a surreal yet believable and tangible feeling, offering an opportunity to understand the various business areas that Hyosung is promoting in a realistic, future-oriented concept. It feels as if you are touring the future lifestyle envisioned by Hyosung. People experience the digital showroom in the convenience of a virtual space, with access to contents similar to those from in-person visits to Hyosung's various subsidiaries.

The world where reality and virtual space are closely linked and gradually merging has come. The digital showroom demonstrates Hyosung's exceptional drive to formulate corporate strategies in understanding the changing trends of the future retail environment and consumer behavior. It is a moment to pay attention to what changes Hyosung will show in the future.

Hyosung Group is striving for innovation by rapidly introducing new technologies into the field in the era of the Fourth Industrial Revolution. In the future, the technologies related to the new era will develop more rapidly, and companies must respond flexibly to these changes. Hyosung Group is leading the advancement of the Fourth Industrial Revolution technologies, gaining global competitiveness through flexible technology convergence. We invite you to experience Hyosung’s global competitive edge through a visit to the digital showroom.