HYOSUNG TNC

Collaboration in approachable fields effectively conveys a company's values and exceptional technical prowess to the masses. In this context, Hyosung actively seeks partnerships with the artistic community to demonstrate its cutting-edge technology and esteemed values.

Hyosung Advanced Materials provides artists with materials infused with Hyosung's technical expertise, resulting in various collaborations. By partnering with artists who utilize materials such as Hyosung's carbon fibers, eco-friendly safety belt fabrics, and sustainable ‘regen’ fibers, they create artworks that blend industrial materials with creative expression, actively promoting Hyosung's ESG message.

Hyosung engages in collaborations with artists and generously supports artist development. By sponsoring Jamsil Creative Studio and the offering teaching classes for aspiring artists, they ensure that youths who want to pursue music and art maintain their dreams.

Adding Eco-Friendliness to Hyosung's Technology with Collaboration!

Fashion enthusiasts and those who love and dream of the arts may be familiar with the brand 'KANGHYUK.' Hyosung has collaborated with this brand, gaining global recognition since its launch, and now stands as a prominent artist brand. Founded by RCA (Royal College of Art) alumni Kanghyuk Choi and Sanglak Shon, Kanghyuk has garnered significant attention in the fashion world for its upcycling of discarded car airbags, opening new horizons for sustainable fashion. The brand's ingenious approach involves creating state-of-the-art clothing from materials such as defunct airbags, discarded nylon, and polyester.

Kanghyuk's acclaim can be attributed to its successful integration of the global megatrends of eco-friendliness and sustainability in fashion, aligning deeply with Hyosung's corporate message. This collaboration between two environmentally-conscious enterprises has drawn attention from both the fashion and industrial sectors.

Kanghyuk showcased artistic sculptures using Hyosung Advanced Materials' eco-friendly safety belt fabrics and carbon fibers. These sculptures were created to commemorate the Korean market launch of a premium electric car brand and garnered significant attention for their incorporation of safety belt materials and Hyosung's carbon fibers. These innovative examples fused industrial material properties with artistic aspects, demonstrating the collaboration's success.

This collaboration was not the first between Hyosung and Kanghyuk. In addition to showcasing unique fashions using eco-friendly safety belt fabrics that did not meet sales criteria from Hyosung Advanced Materials, Kanghyuk also repurposed airbag fabrics into a ski-wear concept collection, and collaborated with Hyosung TNC's ‘regen’ fibers, made from recycled transparent PET bottles, to create eco-friendly functional materials.

Unleashing infinite possibilities through the medium of carbon fiber, a collaborative odyssey.

Carbon fiber, a material of dreams, boasting lightweight properties, immense strength, and elasticity, garners attention as a substance teeming with boundless potential across various industries, such as aerospace and hydrogen. We intend to introduce artist collaborations expressing the infinite possibilities inherent in carbon fiber. Recently, a collaboration took place that channeled the endless potential of carbon fiber to radiate positive energy to the masses through song and musical instruments. A pop punk rock band, No Brain and Lazybone, conceived an ESG theme song, 'MAKE YOUR COLOR!', encapsulating Hyosung's ESG identity, employing a guitar and drumsticks crafted from carbon fiber.

Witnessing the TANSOME® X Make your Color concert, featuring performances using lightweight yet sturdy instruments made from carbon fiber, served as an opportunity to disseminate Hyosung's eco-friendly message to a vast audience. The otherwise distant carbon fiber was rendered familiar through its embodiment in guitar and drumsticks, providing a conduit for the public to understand and embrace carbon fiber.

Carbon fiber continued its collaborative journey with another artistic domain. The protagonist of a collaboration that birthed art from carbon fiber is artist Il Hoon Roh. Roh, who gained recognition upon being invited to the London Aram Gallery, has been structuring patterns found in natural phenomena through cutting-edge materials. Carbon fiber was the material that added wings to the direction pursued by Roh, who captures the awe-inspiring beauty of nature in his work. Roh expressed that the strength, elasticity, and flexibility required to create his work were all met thanks to carbon fiber, alleviating his concern for materials. Beyond carbon fiber, Roh continues his artistic activities by receiving various materials from Hyosung, beautifully expressing the advantages of Hyosung's new materials better than anyone else. Through Il Hoon Roh's captivating artworks created using various innovative materials from Hyosung, the public had the opportunity to appreciate the beauty of these materials.

Another artist who creates art using carbon fiber is the renowned carbon artist Sung Hee Kim. After exploring the similarities and diversities of science and art, Kim pioneered the unique field of Carbon Art. Kim, who used to create sculptures from aging materials such as stone, wood, and iron, now presents fascinating and unique works using Hyosung's carbon fiber, Tansome. Kim also produced a future-oriented, eco-friendly, harmony-type lantern pole using carbon fiber materials through a government-supported project. Just as Hyosung has provided infinite possibilities to the industry with the innovative new material of carbon fiber, it is anticipated that Sung Hee Kim will create a new paradigm in sculptural art through his inventive works.

Hyosung's nurturing touch for the artists of tomorrow

As a leading proponent of ESG management, Hyosung continues to exemplify best practices in sustainable corporate conduct. Having invested in groundbreaking technologies for a sustainable future even before environmental awareness became prevalent, Hyosung remains steadfast in its social responsibility and contributions. One such initiative is their unwavering support for the arts, as reflected in Hyosung's messages and activities.

Since 2018, Hyosung has extended its support to artists residing in the Jamsil Creative Studio of the Seoul Foundation for Arts and Culture. Hyosung generously provides disabled artists in the Jamsil Creative Studio, a residency for disabled creators, with individual studios, funds necessary for creative activities, awards for Artists of the Year, and exhibition opportunities, ensuring a barrier-free environment for their artistic pursuits. Moreover, Hyosung sponsors and hosts masterclasses by world-renowned cellist Yo-Yo Ma.

With over 100 album releases and a staggering 18 Grammy Awards, Yo-Yo Ma participates in Hyosung's masterclasses for aspiring musicians. As part of the Hyosung Culture Series, these masterclasses cater to gifted individuals and the socially disadvantaged in the fields of culture, arts, and sports. Through scholarships, instrument purchases, concerts, and music camp operations, these classes support talented young musicians in safeguarding their dreams.

Hyosung is dedicated to helping artistically gifted individuals needing social support, empowering them to nurture and realize their dreams. It is with great anticipation that we envision the synergy between these burgeoning artists, nurtured by Hyosung's tender touch, and the company itself.

Hyosung continuously collaborates with the cultural and artistic community through sponsorships, collaborations with artists, and more. The reason behind Hyosung's unwavering support for the arts and collaborations with artists is to prevent the marginalization of artists in the cultural and artistic fields. Showcasing the potential of various new materials imbued with Hyosung's technological prowess through artistic expression is possible due to the company's pride in its technical capabilities. By opening up possibilities for creative activities using materials developed by Hyosung and discovering and supporting future artists, Hyosung aims to evoke empathy for their eco-friendly technology and products among the public.

Producing a wide range of materials such as carbon fiber, aramid, and tire cords, Hyosung plans to collaborate with artists in even more diverse fields, including fashion, fine arts, and architecture. Valuing ESG as its core principle, Hyosung will continue to apply eco-friendly technology to its business domains, pursue sustainable development, and ensure no one is left behind through social contribution activities.

In 2023, Hyosung aims to showcase even more diverse collaborations with special artists. They plan to expand their collaborations, not only with international artists using Hyosung's materials but also by delving into various media art-based collaborations. Hyosung intends to create synergy by combining its eco-friendly technology with the boundless potential of promising artists. By presenting the unique value of Hyosung products through artistic works, they aim to reach more people and provide artists with opportunities to unleash their imagination without material limitations. Keep an eye on Hyosung's activities as they collaborate and make an even greater impact in the future!