HYOSUNG TNC

Adapting communication methods in line with current market trends and targets not only enhances customer convenience but also triggers sales growth for businesses. For example, recently an integrated online mall has undertaken a website renovation to provide customers with a holistic brand experience. While numerous areas have been revamped, the standout element was undoubtedly the new services intended for the next generation. By offering a wealth of entertainment, including live commerce and video content, not only were explanations about products delivered, but also a variety of information that the next generation desires, such as styling tips. This strategy resulted in an impressive increase in sales of over 30% compared to the same period last year. Hyosung TNC is also adjusting its approach to communicate more proactively with today's consumers. The Hyosung Group, founded in 1957 and boasting 64 years of history and tradition, and within it, Hyosung TNC, a pivotal part of the group, is the world's No. 1 spandex market share holder. It is the representative textile company of Korea, owning not only a variety of high-functioning nylon and polyester chemical fibers, and the country's first self-developed spandex, but also an eco-friendly textile brand. Hyosung TNC has thoroughly reorganized its brand and significantly renewed its primary communication channel, the website, based on the brand value and tradition Hyosung has held. All of these changes have been made to adapt to emerging trends and facilitate smoother communication with consumers. Hyosung TNC's technical prowess captivating both the market and the general consumer Hyosung TNC is a firm not only firmly established domestically but also on the global stage. As the world's only leading company possessing eco-friendly recycled fibers of nylon, polyester, and spandex, along with the globally recognized ‘CREORA Spandex' and a variety of functional yarns, Hyosung TNC stands unparalleled. It is also a powerful company capable of independently producing 'spandex', referred to as the 'semiconductor of fibers', which requires advanced technical and production capabilities to enhance comfort, strength, and elasticity in textiles. Upholding the belief that product power equates to competitiveness, Hyosung has been striving to develop technologies to produce innovative textile products. From 2007, it has strived to create eco-friendly products in the textile industry, and as a result of consistent effort, it has begun to garner interest from not only the textile and fashion industries but also general consumers by showcasing innovative eco-friendly materials. With the rising popularity of yoga and Pilates clothing, lifestyle trends focused on comfort and environmental consideration have become fashionable. Consumers' direct interest and needs for 'CREORA', a brand with various high-quality textile materials, and 'regen', an eco-friendly material brand, have increased. Naturally, this led to a growing number of consumers wanting to know more about Hyosung TNC's products. In particular, the eco-friendly fiber brand 'regen', which Hyosung brought to life through long-term investment and technological development, received much attention not only in the textile industry but also in various business fields. In response to this interest, Hyosung TNC has renewed its brand architecture based on Hyosung's technological edge. The company has also redesigned its website to encapsulate the communication values - innovation, forward-thinking, sustainability, and brand story. TNC Performance Textile Brand Website as a Communications Channel for the Renewed Brand Identity Until now, as a B2B company dealing with materials, Hyosung focused on delivering information primarily through content with high business relevance, communicating through a business-centered website tailored to the needs of stakeholders and existing customers. However, as the boundary between B2B and B2C communication is breaking down, a communication style and channel that matches the perspective of general consumers have become necessary. In response to these changes, Hyosung TNC has revamped its existing CREORA-centric brand site in line with the brand identity renewal into a textile brand website. The appearance of the website and also the structure and contents have been entirely revised. By building an intuitive and highly accessible website based on the new textile brand identity, it is expected to increase the influx rate and expand the preference effect. Hyosung TNC aims to enhance communication with customers based on trendy and timely content by delivering information more intuitively through the renewed website. It is strengthening global content through the introduction of brand journalism, and linking with social media. Furthermore, there are plans to consistently diversify new content. To properly convey the unique values of Hyosung TNC's products. A more readable UI has been developed to properly convey the unique values of Hyosung TNC and its products. Also, the website structure has been revised to make it easier to understand the renewed brand architecture and to provide information about the products, and the site has been designed to make it easy to access the necessary information within the website. Not only the products, but also the history of Hyosung TNC, the future value of the company, and information on sustainability based on ESG management have been revised to make it easier to check. In other words, the new TNC textile brand website aims to effectively and easily convey the values and information that Hyosung TNC wants to convey from the user's standpoint, aiming to play an important role as a hub channel centered on customer experience. Considering that more than half of the consumers of Hyosung products are global consumers and that website visitors come from all over the world including China, India, and Brazil where there are Hyosung TNC production sites, the company intended to build a dealer connection page by country. In addition, to increase the usability of global client companies, a design structure that is easy to handle in multiple languages has been introduced. Global content has been prepared for various overseas consumers and expected to be communicated actively at a global level. The searchability of information on the website has been enhanced by providing detailed search tools by category and search filters so that users who visit the TNC textile brand website can easily find the information they want, and improved accessibility and usability by separately exposing highly accessible products. The Renewed Brand Identity Previously, the brand was divided and emphasized based on materials and functionality. The newly restructured brand architecture consolidates into two main brands, 'CREORA' and 'regen', redefining our product lineup. This renewed brand framework not only offers the advantage of clear and straightforward consumer recognition but also signifies Hyosung TNC's stride towards becoming a brand that leads the entire fashion lifestyle industry, transcending its role as a textile material supplier. 'CREORA' is a leading brand representing high functionality, striving to pioneer the global consumer's lifestyle and redefine the boundaries of textiles. It is a diverse high-functional textile product lineup that creates and pioneers the latest trends, offering a perfect balance of fashion and functionality. 'regen' is an eco-friendly textile brand that seeks to create a circular chain of progress with environmentally thoughtful textile technology. Looking towards an eco-friendly future, regen leads and innovates in the eco-friendly textile market, aiming to build a more distant future eco-system. Not only does regen possess numerous world’s first recycled products, but it is also a brand encompassing a product range made from biodegradable raw materials. On the website, the introduction and story of the newly restructured brand have been arranged in content that ordinary consumers can easily understand, with the aim to communicate the values Hyosung TNC seeks to promote more easily. The new TNC textile brand website, housing the reorganized brand identity, allows you to appreciate appealing visuals, including videos. Breaking away from pages dominated by texts with low readability, we aimed to provide a concise yet powerful brand experience. Furthermore, by primarily exposing the product's model name and summarized specs, we have maximized the information, readability, and concentration provided to the user. With high-resolution images lined up for a quick product overview, users can experience the feeling of browsing a catalog merely by visiting the website. For convenient and smooth business communication with customers related to products, a separate menu has been formed. In the Customer menu, customers can directly request hangtag applications, certification issuance, and R-Scan issuance, and check the list of Hyosung TNC's partners. This menu enhances practical touchpoints with customers and improves their website experience. In addition, through the Brand Now menu, you can easily access TNC's new and diverse brand journalism and Instagram content. The newly added FDC menu provides the latest textile trends and lifestyles conveyed by Hyosung TNC, thereby playing the role of a lifestyle facilitator leading textile trends. A New Leap as a Lifestyle Facilitator, Hyosung TNC Hyosung TNC is set to advance as a lifestyle facilitator, grounded in eco-friendly technological innovation. CREORA aims to transcend consumer lifestyle boundaries, leading into new territories as a pioneering brand, fulfilling its role as a SUPER LIFESTYLE SEEKER. regen, utilizing environmentally thoughtful textile technology, looks towards a developed eco-friendly future, creating a circular chain of progress and solidifying its global market position as the leading brand for eco-friendly textile materials. We invite you to observe the new endeavors and efforts of Hyosung TNC as it unfolds as a lifestyle facilitator through the newly renovated TNC textile brand website. ▶ Discover the Dazzling Leap of Lifestyle Facilitator Hyosung TNC (insert link)

Industrialization has led to the emergence of many high profile companies and entrepreneurs, shifting the focus from agriculture to industry. This has brought about significant changes in society, economy, and culture owing to the birth of capitalism. In capitalism, companies prioritize profit maximization, gauging their success on financial gains. Such single-minded pursuits of profits have brought convenience and abundance to society at first, but as time went on, it has also led to unintended consequences such as environmental and social issues, as well as concerns about corporate ethics. As a result, consumers and governments have started to view corporations from a different perspective. Today, governments and consumers go beyond the bottom line when evaluating corporations. They carefully examine and regulate various aspects, including corporation’s proactive stance on environmental initiatives, social contributions, and corporate ethical responsibility, before making purchase decisions. This represents a shift towards embracing new corporate values in the modern era, marking the essence of sustainable management. Hyosung has always prioritized sustainable management practices, and discussed directions towards the future. As the world continues to evolve, the company has instituted a specialized ESG management team to integrate ESG principles into all areas of operations. With a strong commitment to eco-friendly management, Hyosung is committed to creating a sustainable cycle at every step of the production process, utilizing tangible technologies and focusing on everything from raw material development to product disposal. Hyosung’s employees actively engage in various eco-friendly activities, such as organizing the "Eco-friendly Idea Contest" where everyone shares their ideas, promoting the use of tumblers, and conducting campaigns for collecting plastic bottles. Additionally, the company is dedicated to preserving endangered wildlife and marine ecosystems through initiatives like the "Seagrass Forest Project" and biodiversity conservation efforts. The company’s employees continue their efforts without limitations, working towards a better and greener future. Today, we introduce the ESG Team that leads Hyosung's sustainable management values. Introducing the ESG Team Leading Hyosung's Environmental Values! In April 2021, the governing body known as the 'Transparent Management Committee' within the Hyosung Board of Directors was restructured and renamed to the 'ESG Management Committee.' Since then, the ESG Management Committee has been actively engaged in various tasks related to Hyosung's sustainable management. They address various important matters for the new era, including global policies on climate change, setting goals, risk management, investment planning, and amendments to the Green Management Vision 2030 Policy. They also set reduction targets, implement internal carbon pricing, and report emissions under the emission trading system. Despite these various responsibilities, Hyosung remains dedicated to evolving sustainable management relentlessly. The company has consolidated the EHS (Environment, Health, Safety) Committee and the CSR Committee, expanding their focus as the 'ESG Management Promotion Committee' presided by the CEO. This committee now handles not only environmental and safety health sectors but also social structures and corporate governance. This reorganization is driven by the high expectations on the increasing value of ESG management in the future. The 'R&D Committee' plays a pivotal role in Hyosung’s sustainable management. With the CEO and management team’s participation, they meet biannually to formulate research and development strategies. This includes gathering input from departments like sales, marketing, and research, focusing on global climate change. By doing so, the R&D Committee shares the responsibility of advancing Hyosung's sustainable management. Moreover, each subsidiary of Hyosung has its own dedicated 'ESG Management Team' directly reporting to the CEO, serving as Hyosung's ESG-focused organization. Furthermore, the strategic headquarters boasts a 'Green Management Team.' The presence of these teams and individuals working together underscores Hyosung’s unwavering and genuine dedication to growing the value of sustainable management. What efforts are members of the Hyosung family making? Although operating under the Hyosung banner, each business unit has its distinct roles and requires different approaches to sustainable management depending on the circumstances. In the second half of 2021, Hyosung TNC, Hyosung Heavy Industries, and Hyosung Chemical restructured their decision-making bodies, the EHS Committee and the CSR Committee, to form the ‘ESG Management Promotion Committee’ presided by the CEO. Hyosung TNC and Hyosung Heavy Industries convene the committee every six months, while Hyosung Chemical does so on a quarterly basis. Hyosung TNC calculates and monitors its ‘product carbon footprint’ to measure greenhouse gas emissions from production and consumption. The company offers consulting services to help partners improve their the energy greenhouse gas management capabilities. Hyosung TNC leads the eco-friendly fiber market in S. Korea, offering environmental-friendly products such as polyester, nylon, and spandex. It was the first to develop ‘regen Polyester’, a recycled fiber made from discarded waste PET in 2008. In July 2022, it partnered with the Korea Trade Association for the 'Open Innovation Project' to support startups focused on textiles and sustainable management. Hyosung TNC’s efforts are expanding and leading the eco-friendly fiber market. Hyosung Heavy Industries has implemented internal carbon pricing and reports greenhouse gas emissions as either a surplus or deficit. It has been constructing and operating a 700bar ‘hydrogen vehicle charging system’ for next-generation eco-friendly hydrogen vehicles since 2008, even when hydrogen vehicles were not as popular. In 2010, the company has supported the intelligent power grid 'STATCOM' to address power production instability, which is a challenge for renewable energy, while solely commercializing this technology in S. Korea. In 2014, it achieved a breakthrough by developing HVDC technology, enabling the transmission of high-voltage AC power from power plants as DC power, which significantly contributes to renewable energy adoption. Hyosung Chemical deals with various agendas, such as responding to the CDP, managing risks of greenhouse gas emissions, and participating in energy companion projects. In 2013, it achieved a major milestone by developing the world’s first industrial plastic called 'polyketone', which serves as a sustainable alternative to metals and helps reduce air pollution caused by carbon monoxide. In 2016, the polyketone-based brand 'Poketon' was launched, and in 2022, the company engaged in biodiversity conservation activities through initiatives such as ‘animal behavioral enrichment.' Hyosung Advanced Materials strives to tackle climate change and improve people’s lives. Led by the CEO, the 'Sustainable Management Committee' charts the path for decision-making in the company. The focus is on reducing carbon emissions through innovations like 'TANSOME®’ and ‘UT Steel Cord (ultra-high tensile strength)', which were developed for the first time in S. Korea in 2011 with proprietary technology, enhancing fuel efficiency. The company has extended tire lifespans with its Dip technology, which strengthens tire’s fatigue resistance, and resulted in reducing tire waste and environmental pollution. In 2022, Hyosung Advanced Materials signed MOUs with Jeonju City and the National Ecological Institute to actively engage in biodiversity conservation and restore the endangered species, 'Jeonju Dysophylla yatabeana Makino.’ Hyosung's sustainable management, RE:GEN, is even more promising for the future Hyosung is actively expanding sustainable management practices through advanced technology and dedicated employees. In 2018, the company announced 'Green Management Vision 2030' with a goal to reduce greenhouse gas emissions by 14.5% by 2030 compared to 2018 levels. Since then, Hyosung has been actively involved in carbon reduction initiatives. As a recognition of their efforts, Hyosung, Hyosung Advanced Materials, Hyosung TNC, and Hyosung Heavy Industries have each received a Grade A or higher from the global sustainability assessment agency, CDP, in 2020, 2021, and 2022. Hyosung has instituted five sustainable management themes under the ‘RE:GEN’ brand, to maximize the reach of technology for future generations. These themes include recycling and upcycling for a circular economy, carbon neutrality, clean renewable energy, tree and forest protection, and smart reduction through efficient energy use. Through Hyosung’s RE:GEN brand, the company is dedicated to creating a beautiful and healthy planet for future generations by promoting ESG values. Hyosung’s sustainable management strategy focuses on the principle of sustainability, while capitalizing on proprietary advanced product technology. Hyosung is committed to implementing systematic, practical, and exemplary sustainable management practices, setting a positive benchmark for global companies. By striving to create a better society and environment, Hyosung aims to ensure a brighter future for many more generations to come.

We are experiencing the most significant recession since the 2008 financial crisis due to the global economic downturn and rising interest rates. In response to rising commodity prices and volatile exchange rates, companies examining their management processes to enhance efficiency. Hyosung focuses on agile management. Cho Hyun-joon, Chairman of Hyosung Group, stressed the importance of agile management, saying, "Like a tiger, we must adapt swiftly and efficiently to new technologies and trends to remain competitive." The dictionary meaning of “agile” is "nimble" or "quick-witted," but what exactly does agile management involve? Agile was originally one of the software development methods. In software development, it refers to the ability to respond to the environment without sticking rigidly to an initial plan, corporate management has adopted this characteristic. By responding rapidly to customers and employee feedback, this management style actively responds to changes by constantly revising processes and policies. The previously management styles, known as 'waterfall,' developments progressed sequentially according to the plans, much like a waterfall cascading down from top. In this management style, it was difficult to respond appropriately to sudden issues or changes. As a result, agile management is becoming increasingly important and valuable, as it continuously reflects and modifies the market's evolving needs based on customer feedback from start to finish. Agile Management: Millennials’ Choice Millennial, who represents a large percentage of the labor market, were born between the 1980s and early 2000s and place a high value on personal freedom and work-life balance. Therefore, corporations are no longer able to maintain their pyramid structure. The millennial generation prefers startups with flexible cultures and highly values horizontal and open communication within organizations. Rather than simply working to make a living, people seek jobs that allow them to voice their opinions. Through agile management, companies can break free from traditional corporate cultures and facilitate active communication between the older and millennial generations, attracting high-quality millennial talent. The benefits of agile management are aligned with the needs of this generation's workforce in recruiting top talent. Agile management has the advantage of being able to generate rapid and more effective conclusions and implantation through prompt execution and continuous incorporation of external feedback, all without rigid plans. Essentially, it enables flexible responses to environmental changes while achieving high-quality results. When many companies halted investment and faced challenges due to the COVID-19 pandemic, Hyosung took proactive measures by investing in advance. They anticipated that working from home would become the norm and “at-home workout” trend would rise, increasing demand for comfortable clothing materials and spandex. As a result, Hyosung expanded its overseas spandex factories and restructured its global production system by the end of 2020. Therefore, Hyosung maintained its position as the top market share holder in the global spandex market and achieved impressive business performance despite the economic downturn. There was more to their efforts. The company launched a wide range of environmentally friendly black products in April this year, eliminating the need for a separate dyeing process. Due to the increasing demand for eco-friendly materials in manufacturing processes, especially among renowned global fashion brands, they developed black spandex that does not require dyeing. This demonstrates their ability to adapt quickly to changes in consumer awareness and their commitment to practicing environmental sustainability. Moreover, Hyosung continues to invest in new ventures, including liquid hydrogen and advanced carbon fiber materials. By 2023, Hyosung Heavy Industries, plans to construct Ulsan's largest single-scale liquid hydrogen plant. As part of its expansion, Hyosung Advanced Materials operates a carbon fiber factory with a capacity of 4,000 tons. Hyosung’s core subsidiaries have achieved commendable result despite the COVID-19 situation. The company’s ability to sustain steady growth can be attributed to agile management, which enables it to respond promptly to changing trends and market feedback. The Foundation of Agile Management: Digital Transformation Agile management is rooted in digital transformation. By leveraging digital technology across various domains of life, agile processes are deeply intertwined with revolutionary concept digital transformation. There are numerous examples of digital transformation in everyday life in this era. Digital innovations like artificial intelligence, cloud computing, big data, and 3D printing to instigate radical organizational changes or integrate digital elements into existing industries. Some examples include using cloud services to access data anytime and anywhere and engaging in conversations with AI chatbots. Automating repetitive tasks can significantly enhance the quality and speed of work, naturally increasing productivity. As a result of big data analysis, we can gain a more systematic understanding of market trends and customer behavior, surpassing the previous reliance on human conjecture and prediction. By implementing such strategies, costs can be reduced while results can be improved. As a result of combining agile approaches with digital transformation, refined outcomes can be generated by continuously incorporating data insights and adapting to changes. In its subsidiaries, Hyosung Group has established Smart Factory Task Force Teams. From raw material imports to production and shipping, the company integrates newly acquired technologies into the Smart Factory system to control processes. It collects and analyzes product conditions and equipment status data to control processes. In 2019, Hyosung launched the "C-Cube Project" to accurately evaluate customer needs by collecting customer voices (VOCs) for databasing and subsequent business incorporation. 62 global trading corporations and 32 production corporations provide feedback as part of the project. These companies are in China, Vietnam, Turkey, and Brazil. Hyosung is also actively engaged in digital-based management, collaborating with ST Telemedia Global Data Centers for data center operations and launching a curation-based NFT platform with Galaxia Metaverse. Hyosung has uses the metaverse platform "Gather Town" to introduce new employees to the company. A sense of community and camaraderie was cultivated among newcomers while overcoming the limitations of remote training. By mimicking real-world environments, they created virtual training spaces resembled the company's headquarters, auditoriums, and factories. In an immersive environment, new employees explored the virtual space as avatars, learning about their job and company life. Hyosung's proactive adoption of the latest technologies to communicate effectively with millennials is an example of agile management. Hyosung Group: Building the Future with Agility: Hyosung recently implemented an independent management system led by professional managers at each subsidiary to streamline group operations. Based on each subsidiary's strengths, the company aims for competitiveness through rapid decision-making and expertise in their respective fields. Hyosung TNC, Hyosung Advanced Materials, and Hyosung Chemical, collectively called the "Big Three in Materials," have achieved their highest performance since they were founded. One’s ability to respond nimbly to uncertain times can determine whether it becomes a crisis or an opportunity for new growth. By embracing agile management policies, Hyosung will continue to achieve new heights with agility and swiftness, demonstrating its spectacular growth.

The 'Metaverse,' a three-dimensional digital space enabling social and economic activities beyond virtual reality, is emerging as the next-generation alternative universe. Diving deeper into the rise of the Metaverse, the shift in our perception of living spaces is one of the reasons for it becoming more prevalent. The digital 'space' is now recognized as the 'world' in which we live. Digital technology has become an integral part of our daily lives, required for eating, playing, enjoying, obtaining information, and consuming. As digital living becomes common, the boundaries between businesses and customers in transactional and communicative relationships have begun to blur. Consequently, a new strategy called B2C2B (Business to Consumer to Business) marketing has emerged, combining elements of B2C and B2B marketing. B2B marketing targets organizational needs, interests, and challenges, while B2C marketing pursues customer interests beyond mere transactions. Although these two marketing approaches have different target audiences, they cannot be considered completely separate. For instance, a company that designs office spaces may also sell office supplies to individuals, encompassing both aspects of its marketing strategy. According to Salesforce’s Global Marketing Trends report (State of Marketing), businesses and customers alike have shown an increasing tendency to expand marketing in digital environments following the pandemic. Among B2C/B2B customers, 81% spend more time online, with social media (91%) and digital advertising (91%) identified as actively utilized digital channels. This increased focus on online marketing channels indicates that B2B customers also significantly influence the general public, as publicly accessible digital channels can ultimately reach ordinary customers. These changes underscore the growing importance of direct 'communication' between businesses and customers. Companies that can quickly share information and engage with customers at the right time are more likely to thrive. In light of these changes, Hyosung is ramping up its digital marketing efforts to enhance customer communication, empowering the general public to better comprehend and capitalize on its offerings. Hyosung's products are providing convenience in various aspects of daily life, beyond what customers may realize, making proactive communication more crucial than ever before. Hyosung’s Consumer-centric Marketing aims to Showcase the Brand Value in Everyday Life Although Hyosung products are incorporated in most aspects of daily life, it is still challenging for customers to identify them if they don't pay close attention to products’ components or materials. Thus, Hyosung is introducing areas where its technological expertise is applied, such as water and electricity, food, various detergents, clothing, and more. This includes nylon and PET films that keep food ingredients fresher for longer, TAC films that enhance screen visibility for devices like TVs and tablets, spandex fibers used in leggings, energy-saving pumps that supply domestic water, and digital substations that provide electricity to households. The goal is to communicate to customers the wide variety and range of products developed and produced by Hyosung. Hyosung has launched a 'Brand Revisioning' project to increase the Hyosung brand awareness, and has restructured its marketing approach accordingly. The goal is to effectively implement not only B2B marketing targeting businesses but also B2C marketing for end consumers and stakeholders. The brand revitalization project is a medium-to-long-term initiative to enhance Hyosung's brand value and recognition. Moreover, it aims to convey Hyosung's innovative efforts by transforming stories that capture the value of its brand and numerous products into digital content. This can be attributed to digital media diversification, including YouTube and social media platforms. The more significant reason, however, is that Hyosung's messages and contents are conveyed and communicated in a way that resonates with its target audience. As a result, its digital content marketing can be more customer-centric rather than company-centric. By tailoring content to suit the unique characteristics of each channel, a virtuous cycle of communication is established. This cycle involves continuously gathering customer feedback, leveraging data, and promptly incorporating insights into the content to consistently provide desired information. Hyosung: Committed to a Sustainable Future and Planet The impetus for such a confident focus on content stems from Hyosung’s unique development and origin stories for its products. From eco-friendly technology development to production processes, Hyosung prioritizes future generations and the planet. Embracing a mission for a sustainable future, Hyosung has proclaimed its commitment to ESG management. It has been diligently improving existing products, developing proprietary technologies, and unveiling innovative offerings in alignment with this commitment. Prominent examples include Hyosung TNC's world-first nylon recycled fiber 'regen Ocean Nylon,' which was developed and commercialized by recycling discarded fishing nets using exceptional technology in eco-friendly textile manufacturing. Other examples include 'CREORA Bio-based', a bio-spandex fiber made from corn extracts, and Hyosung Advanced Materials' 'tirecord', which boasts around 50% global market share for its lightweight carbon fiber material technology. Hyosung Chemical leads the global component materials market with the highest market share for 'pipe-grade polypropylene' and globally competitive, high-quality chemical component materials such as 'TPA' and 'polyketone'. The list of products continues to grow, and with enhanced eco-friendly technology and product capabilities, Hyosung is rising to a top player position in various global industries. Over the years, Hyosung has solidified the foundation of its products and achieved growth. It has become increasingly important for Hyosung to actively share with its customers the stories behind the development and unveiling of these products. By using digital medium, Hyosung intends to proactively engage in storytelling. Hyosung: Connecting with Customers through Emotional Content Currently, Hyosung engages customers through various social media channels including YouTube, Facebook, Instagram, LinkedIn, and KakaoTalk, offering emotionally resonant content with relatable explanation of its products. YouTube channels, in particular, play a critical role in communicating stories about products and technologies to the global Gen Z audience. Hyosung manages multiple YouTube channels, including Hyosung Worldwide, Hyosung Chemical Worldwide, Hyosung Advanced Materials Worldwide, Hyosung Heavy Industries Worldwide, and Harrington Tube/ Hyosung's YouTube videos convey the company’s eco-friendly efforts under ESG management. The company explains the environment-friendly process in which its products are made, and their impact on transforming the daily lifestyle into a sustainable one. Audiences can easily understand previously hard-to-grasp mechanisms of the product and stories with these videos. This leads the audience to relate with Hyosung and actively participate in Hyosung’s efforts and eco-friendly values. Moreover, Hyosung’s success in the global market has exponentially increased demand and interest for its products around the world. This allows to reach a broader global audience and promote its efforts. Hyosung’s LinkedIn channel serves as a means of communication, utilizing brand manifestos, brand journalism, and timely content, to convey the company’s vision and innovative spirit to customers and facilitate effective communication. The channel provides relevant and timely digital content about Hyosung, including branding content and information on technological innovation and environmental friendliness, targeting global B2B industry professionals and potential customers. Additionally, job-related content is offered to those interested in employment opportunities at Hyosung. To improve the customers’ understanding of Hyosung, the company developed the Hyosung Metashowroom, which is a virtual 3D showroom that offers a unique perspective from the customers’ point of view. This showroom is divided into nine categories, including Hyosung Group, Brand, ESG, TNC, Advanced Materials, Chemical, Heavy Industries, TNS, and Lifestyle. Through the Hyosung Metashowroom, the audience can learn about Hyosung's products, technology, brand, eco-friendly vision, VOC, and agile management. This digital space allows for visits beyond the constraints of time and space. Additionally, Hyosung plans to continuously update the Metashowroom to provide audiences with interesting experiences. Hyosung plans to further establish its brand platform by renewing its official website and creating a 3D exhibition hall, the Hyosung Metashowroom, in order to enhance brand recognition. Additionally, Hyosung will continue to strengthen communication with its target audience, including employees, shareholders, B2B customers, and the general public, and differentiate itself through various strategies and channels. By offering tailored content to its target audience through a variety of strategies, Hyosung invites you to follow its channel now! Category Channel Channel Name Group Digital Showroom https://metashowroom.hyosung.com Group YouTube Hyosung Worldwide Facebook Hyosung Worldwide Instagram Hyosung_worldwide Linked in Hyosung Worldwide Kakao channel Hyosung_worldwide Hyosung TNC YouTube Hyosung Performance Textiles - YouTube Facebook Hyosung Performance Textiles Worldwide Instagram Hyosung Performance Textiles Worldwide Linked in Hyosung-performance-textiles Hyosung Advanced Materials YouTube Hyosung Advanced Materials Worldwide Facebook Hyosung Advanced Materials Worldwide Instagram Hyosung_advanced_materials Linked in Hyosung Advanced Materials Worldwide Hyosung Chemical YouTube Hyosung Chemical Worldwide Facebook Hyosung Chemical Worldwide Instagram Hyosung_chemical Linked in Hyosung Chemical Worldwide Hyosung Heavy Industries YouTube Hyosung Heavy Industries Worldwide Facebook Hyosungheavyindustries.worldwide Instagram Hyosung_heavy_industries Linked in Hyosungheavyindustriesworldwide Hyosung Harrington Place YouTube HarringtonTube Facebook Hyosung Harrington Place Instagram Hyosung_harrington_place Linked in -

There is an African proverb that says," If you want to go quickly, go alone, if you want to go far, go together." This proverb emphasizes the importance of collaboration and the value working with others. At Hyosung, we view everyone we work with as cherished partners who help us achieve our goals in in life. We share our vision with our partners and strive towards common objectives. By recognizing the power of collaboration, both Hyosung and its partners can create a future that aligns with their shared dreams. We firmly believe that supporting the growth and competitiveness of our partners is essential for our own success, which is why we actively engage in various activities and provide support to foster mutual prosperity and co-development. Hyosung actively support the growth of its partners from various angles. This includes implementing programs to enhance the competitiveness of small businesses, promoting joint participation in exhibitions to expand overseas markets, and engaging in open innovation projects to discover promising startups. Hyosung's Commitment to Empowering Small Business Partners’ Competitiveness Hyosung recognizes the critical role of enhancing the competitiveness of its primary partners for its own growth, and it leaves no stone unturned in providing diverse support. By tailoring support methods to specific circumstances of each partner, Hyosung actively endorses collaborative efforts. For instance, Hyosung TNC offers customized trend information based on customer characteristics, provides personalized consultations through "Creora Workshops," for new fabric developments, and introduces partner fabrics to renowned global brands through the ongoing operation of the Creora "Fabric Library" in multiple locations such as South Korea, Hong Kong, New York, Shanghai, and Indonesia. Furthermore, Hyosung has made strategic investments in environmentally friendly startups like Pleatsmama to supply their eco-friendly textiles, expand sales channels, develop branding, and facilitate their entry into the global fashion market. In this way, Hyosung is dedicated to enhancing the competitiveness of its smaller partners through external professional education and consulting, strengthening their position within the industry. Support for Market Expansion to Stabilize the Management of Partners Sustaining lasting partnerships and fostering mutual growth with affiliates is crucial for their business stability. Companies delivering top-notch products and services can only succeed with future growth and prosperity if they face difficulties. To strengthen the operational stability of its partners, Hyosung provides support for market expansion, a task that can pose significant challenges for them. Hyosung Heavy Industries has inked a business agreement with the Small Business Distribution Center, an arm of the Ministry of SMEs and Startups, thereby launching a mutual growth e-commerce platform. This digital marketplace, dedicated to facilitating the distribution of products crafted by small to medium-sized enterprises, showcases goods from distinguished domestic SMEs. Hyosung employees can acquire quality items at fair prices through this mutual growth platform while participating SMEs can broaden their domestic market footprint, As a result, this initiative has earned reputation as a symbiotic online shopping venue. In addition, Hyosung encourages involvement in diverse exhibitions, creating avenues for expansion into international markets. Hyosung offers SMEs to showcase their products by jointly attending shows alongside commendable partners. Not confined to domestic exhibitions, Hyosung has accompanied partners to overseas exhibitions in Shanghai, China, and Germany, paving the way for new growth potential and facilitating encounters international buyers. Furthermore, in response to consecutive cancellations of overseas exhibitions due to COVID-19, Hyosung has organized online video meetings with foreign brands, providing its partners with promotional and market expansion opportunities. Hyosung provides various opportunities to overcome challenges in market expansion and sales growth for its outstanding SME partners, utilizing these opportunities to secure the stability of their businesses and foster mutual growth. Hyosung’s Open Innovation Projects: Fostering Startup Growth and Eco-friendly Innovation Hyosung's commitment to mutual growth is not limited to its partners. Hyosung participates in open innovation projects to address the challenges startups face attempting to commercialize their unique ideas, ensuring that new technologies and ideas lead to innovation. Open innovation projects, a management technique that aims to improve corporate competitiveness by innovating business models and core technologies through collaboration with external companies such as startups, are being conducted by Hyosung TNC in partnership with the Korea Trade Association. Through this project, Hyosung TNC plans to discover startups with specialized expertise in eco-friendly textiles, such as bio-based, biodegradable fibers, recycled fiber raw materials, eco-friendly dyeing and processing technologies, wearable fiber technology, and innovative smart textile technology combined with IT. Furthermore, Hyosung TNC is also seeking startups with expertise in carbon and energy-saving technology, sustainability, and ESG management to advance the innovation of existing businesses and propose new business models. Hyosung TNC plans to support the commercialization of the startups discovered through this open innovation project by providing technology development support, equity investment, and initiating joint product development through business collaboration. Hyosung's Support for Strengthening ESG Management Capabilities Hyosung, a proponent of mutual growth, not only bolsters competitiveness, stabilizing management, and uncovers potential but also executes supportive initiatives to amplify the capabilities of small and medium-sized enterprises (SMEs) to achieve 'ESG (Environment, Social, Governance) management,’ a key concern in modern business. Recognizing the elevating its partners’ competitiveness will, in turn, enhance Hyosung’s own, the company provides aid in establishing eco-friendly management systems, endorsing mutual growth, and fortifying social contribution activities. For example, Hyosung TNC has enacted ESG education, consulting support, and eco-friendly certification cost support projects in preparation for the 'Supply Chain Due Diligence Act', which is set to be implemented globally, including in the European Union (EU), next year. Collaborating with ESG-specialized consulting firms, Hyosung TNC delivers ESG education to employees, conducts ESG diagnosis and guidance, and offers improvement consulting for 11 partner companies. Additionally, it assists in issuing eco-friendly certifications for SMEs in the domestic textile industry for the first time. Furthermore, the group has substantially contributed KRW 5.5 billion to the large, medium, and small enterprise mutual growth cooperation fund. This fund is committed to aiding partner companies in reducing energy consumption, attending eco-friendly certifications such as carbon labeling, fortifying supply chain ESG management, and developing eco-friendly materials. As the significance of ESG becomes increasingly evident in the global market, Hyosung is proactive in bolstering the ESG management capabilities of its partners to secure competitiveness and to help them penetrate global market where carbon emission regulations are growing more stringent. As mentioned, Hyosung carries out mutual growth programs and partner support programs to seek new business opportunities through collaboration, fostering innovation, and building solid trust relationships through consistent communication for mutual growth and co-prosperity with its partners. Mutual growth remains a vital keyword for Hyosung. Hyosung Group Chairman Cho Hyun-Joon has consistently highlights the mutual growth between large and small enterprises, proclaiming, "Our customers' competitiveness is our competitiveness." Hyosung recognizes that the path towards a better future can only be tread with cooperative effort and will persist in working in union with its partners to ensure that brilliant ideas do not dim in the face of real-world obstacles. The sustainable management pursued by Hyosung is intended to benefit all. The term 'we' for Hyosung encompasses not just Hyosung and its employees but also customers and partners. Hyosung will strive for a path where everyone can grow together and work towards mutual prosperity so that the growth of Hyosung and all of us can continue to propel future generations forward.