Introduction to the TNC Brand Renewal Project
2023.07.20
Hyosung TNC is a leading company with exceptional technological capabilities in spandex, nylon, polyester yarn, and fabric, including functional and eco-friendly fibers. As a globally recognized industry leader, Hyosung TNC embarks on a brand revamping project to be reborn as a Lifestyle Facilitator, driving sustainable lifestyles. Based on the remarkable technological innovation in spandex, nylon, and polyester, the brand revamping will establish CREORA, which was originally the spandex brand, as the representative brand for the functional fiber group. Additionally, with unique eco-friendly technologies enabling the recycling of all three major synthetic fibers, Hyosung's eco-friendly brand, regen, will be repositioned as the representative brand for the eco-friendly fiber group. Through this brand restructuring, Hyosung TNC aspires to pursue "Innovation for Better Lifestyle & Tomorrow," transcending the limits of fashion and pioneering new boundaries in lifestyles. The company aims to be a brand of innovation, a facilitator for creating a sustainable future, and to be born anew.
Hyosung TNC's new leap, CREORA & regen
Hyosung TNC offers spandex with global No.1 market share which was known by its brand name CREORA, and the eco-friendly fiber brand, regen, in the sustainable fiber market. Going beyond the limitations of a B2B company that simply manufactures and supplies yarn, Hyosung TNC is preparing to become an innovator in supporting people's desired new lifestyles through functional fibers and developing and producing eco-friendly fibers to create a sustainable future. We are striving to build a global eco-friendly ecosystem, becoming a pioneer in this field.
Hyosung TNC is attempting brand revamping to establish a NEW brand system, integrating our fiber brands, including the core spandex brand CREORA, in order to transcend the role of a mere fiber maker and elevate the value of the lifestyle industry, including fashion. The newly born brand, CREORA, aspires to be a 'SUPER LIFESTYLE SEEKER,' presenting innovative functional fibers that pioneer new boundaries in lifestyles, leading beyond the limitations of consumer lifestyles, and becoming a trailblazing brand.
Furthermore, the newly structured brand, regen, aligns with Hyosung TNC's original intentions, putting the environment first, and aims to grow into a leading brand that innovates the global eco-system. With top-notch technological capabilities, Hyosung TNC excels in producing eco-friendly recycled fibers with functionalities. As the innovative eco-friendly fiber brand, we embrace the vision of "Eco Material for the Next Generation," striving incessantly to foster the boundless growth of eco-friendly fibers and develop technological prowess for a better tomorrow.
Transformation into a facilitator leading a sustainable lifestyle
Hyosung TNC has solidified the position of its eco-friendly fiber brand, regen, by continuously developing diverse eco-friendly yarns. As environmental awareness rises in the fashion industry, slow fashion has naturally emerged as a trend, leading more companies to seek Hyosung TNC's regen. With a growing interest in outdoor and leisure activities, there is a surge in demand for functional clothing and products, prompting brands in this field to seek Hyosung TNC's certified eco-friendly and functional yarns. However, as a B2B company supplying yarns to fashion brands, it is not easy for the general public to know that Hyosung TNC's yarns are used in many eco-friendly and functional clothing brands and products. Hyosung TNC has recognized the need for brand revamping to widely promote its genuine commitment to creating a sustainable future and establish itself as a leader in the fiber and yarn industry, receiving numerous requests from various brands. Its focus on eco-friendly endeavors began 20 years ago, not driven by immediate demand but with the future sustainability in mind. It aims to continue leading the way towards a sustainable lifestyle with our environmentally conscious technological capabilities, directly engaging consumers as a facilitator, surpassing the boundaries of fashion, and providing innovative experiences, thus shaping a new image for Hyosung TNC that embodies the future of possibilities.
Hyosung TNC is evolving under the ESG management embraced by Hyosung Group, with the theme of RE:GEN ECO-LIFESTYLE, aiming to promote sustainable lifestyles for all generations. As part of this endeavor, Hyosung TNC is undertaking brand revamping by redefining the brand architecture encompassing numerous fiber brands that embody their technological capabilities. The renewed Hyosung TNC not only leads the way towards a sustainable future with its representative functional fiber brand, CREORA, and eco-friendly fiber brand, regen, but also be positioned as a pioneering brand that transcends the boundaries of fashion and explores new territories in lifestyle. What is particularly promising about Hyosung TNC's future is our capacity to develop sustainable and eco-friendly materials for tomorrow, as well as introduce materials that transcend limitations, expanding our future possibilities. As a lifestyle facilitator creating innovations for a better lifestyle and sustainable future, let's look forward to the future of Hyosung TNC.