HYOSUNG TNC

Adapting communication methods in line with current market trends and targets not only enhances customer convenience but also triggers sales growth for businesses. For example, recently an integrated online mall has undertaken a website renovation to provide customers with a holistic brand experience. While numerous areas have been revamped, the standout element was undoubtedly the new services intended for the next generation. By offering a wealth of entertainment, including live commerce and video content, not only were explanations about products delivered, but also a variety of information that the next generation desires, such as styling tips. This strategy resulted in an impressive increase in sales of over 30% compared to the same period last year.

Hyosung TNC is also adjusting its approach to communicate more proactively with today's consumers. The Hyosung Group, founded in 1957 and boasting 64 years of history and tradition, and within it, Hyosung TNC, a pivotal part of the group, is the world's No. 1 spandex market share holder. It is the representative textile company of Korea, owning not only a variety of high-functioning nylon and polyester chemical fibers, and the country's first self-developed spandex, but also an eco-friendly textile brand.

Hyosung TNC has thoroughly reorganized its brand and significantly renewed its primary communication channel, the website, based on the brand value and tradition Hyosung has held. All of these changes have been made to adapt to emerging trends and facilitate smoother communication with consumers.

Hyosung TNC's technical prowess captivating both the market and the general consumer

Hyosung TNC is a firm not only firmly established domestically but also on the global stage. As the world's only leading company possessing eco-friendly recycled fibers of nylon, polyester, and spandex, along with the globally recognized ‘CREORA Spandex' and a variety of functional yarns, Hyosung TNC stands unparalleled. It is also a powerful company capable of independently producing 'spandex', referred to as the 'semiconductor of fibers', which requires advanced technical and production capabilities to enhance comfort, strength, and elasticity in textiles.

Upholding the belief that product power equates to competitiveness, Hyosung has been striving to develop technologies to produce innovative textile products. From 2007, it has strived to create eco-friendly products in the textile industry, and as a result of consistent effort, it has begun to garner interest from not only the textile and fashion industries but also general consumers by showcasing innovative eco-friendly materials.

With the rising popularity of yoga and Pilates clothing, lifestyle trends focused on comfort and environmental consideration have become fashionable. Consumers' direct interest and needs for 'CREORA', a brand with various high-quality textile materials, and 'regen', an eco-friendly material brand, have increased. Naturally, this led to a growing number of consumers wanting to know more about Hyosung TNC's products. In particular, the eco-friendly fiber brand 'regen', which Hyosung brought to life through long-term investment and technological development, received much attention not only in the textile industry but also in various business fields.

In response to this interest, Hyosung TNC has renewed its brand architecture based on Hyosung's technological edge. The company has also redesigned its website to encapsulate the communication values - innovation, forward-thinking, sustainability, and brand story.

TNC Performance Textile Brand Website as a Communications Channel for the Renewed Brand Identity  

Until now, as a B2B company dealing with materials, Hyosung focused on delivering information primarily through content with high business relevance, communicating through a business-centered website tailored to the needs of stakeholders and existing customers. However, as the boundary between B2B and B2C communication is breaking down, a communication style and channel that matches the perspective of general consumers have become necessary. In response to these changes, Hyosung TNC has revamped its existing CREORA-centric brand site in line with the brand identity renewal into a textile brand website. The appearance of the website and also the structure and contents have been entirely revised. By building an intuitive and highly accessible website based on the new textile brand identity, it is expected to increase the influx rate and expand the preference effect.

Hyosung TNC aims to enhance communication with customers based on trendy and timely content by delivering information more intuitively through the renewed website. It is strengthening global content through the introduction of brand journalism, and linking with social media. Furthermore, there are plans to consistently diversify new content. To properly convey the unique values of Hyosung TNC's products. A more readable UI has been developed to properly convey the unique values of Hyosung TNC and its products. Also, the website structure has been revised to make it easier to understand the renewed brand architecture and to provide information about the products, and the site has been designed to make it easy to access the necessary information within the website. Not only the products, but also the history of Hyosung TNC, the future value of the company, and information on sustainability based on ESG management have been revised to make it easier to check. In other words, the new TNC textile brand website aims to effectively and easily convey the values and information that Hyosung TNC wants to convey from the user's standpoint, aiming to play an important role as a hub channel centered on customer experience.

Considering that more than half of the consumers of Hyosung products are global consumers and that website visitors come from all over the world including China, India, and Brazil where there are Hyosung TNC production sites, the company intended to build a dealer connection page by country. In addition, to increase the usability of global client companies, a design structure that is easy to handle in multiple languages has been introduced. Global content has been prepared for various overseas consumers and expected to be communicated actively at a global level. The searchability of information on the website has been enhanced by providing detailed search tools by category and search filters so that users who visit the TNC textile brand website can easily find the information they want, and improved accessibility and usability by separately exposing highly accessible products.

The Renewed Brand Identity

Previously, the brand was divided and emphasized based on materials and functionality.

The newly restructured brand architecture consolidates into two main brands, 'CREORA' and 'regen', redefining our product lineup. This renewed brand framework not only offers the advantage of clear and straightforward consumer recognition but also signifies Hyosung TNC's stride towards becoming a brand that leads the entire fashion lifestyle industry, transcending its role as a textile material supplier.

'CREORA' is a leading brand representing high functionality, striving to pioneer the global consumer's lifestyle and redefine the boundaries of textiles. It is a diverse high-functional textile product lineup that creates and pioneers the latest trends, offering a perfect balance of fashion and functionality.

'regen' is an eco-friendly textile brand that seeks to create a circular chain of progress with environmentally thoughtful textile technology. Looking towards an eco-friendly future, regen leads and innovates in the eco-friendly textile market, aiming to build a more distant future eco-system. Not only does regen possess numerous world’s first recycled products, but it is also a brand encompassing a product range made from biodegradable raw materials.

On the website, the introduction and story of the newly restructured brand have been arranged in content that ordinary consumers can easily understand, with the aim to communicate the values Hyosung TNC seeks to promote more easily. The new TNC textile brand website, housing the reorganized brand identity, allows you to appreciate appealing visuals, including videos. Breaking away from pages dominated by texts with low readability, we aimed to provide a concise yet powerful brand experience. Furthermore, by primarily exposing the product's model name and summarized specs, we have maximized the information, readability, and concentration provided to the user. With high-resolution images lined up for a quick product overview, users can experience the feeling of browsing a catalog merely by visiting the website.

For convenient and smooth business communication with customers related to products, a separate menu has been formed. In the Customer menu, customers can directly request hangtag applications, certification issuance, and R-Scan issuance, and check the list of Hyosung TNC's partners. This menu enhances practical touchpoints with customers and improves their website experience. In addition, through the Brand Now menu, you can easily access TNC's new and diverse brand journalism and Instagram content. The newly added FDC menu provides the latest textile trends and lifestyles conveyed by Hyosung TNC, thereby playing the role of a lifestyle facilitator leading textile trends.

A New Leap as a Lifestyle Facilitator, Hyosung TNC

Hyosung TNC is set to advance as a lifestyle facilitator, grounded in eco-friendly technological innovation. CREORA aims to transcend consumer lifestyle boundaries, leading into new territories as a pioneering brand, fulfilling its role as a SUPER LIFESTYLE SEEKER. regen, utilizing environmentally thoughtful textile technology, looks towards a developed eco-friendly future, creating a circular chain of progress and solidifying its global market position as the leading brand for eco-friendly textile materials. We invite you to observe the new endeavors and efforts of Hyosung TNC as it unfolds as a lifestyle facilitator through the newly renovated TNC textile brand website.

▶ Discover the Dazzling Leap of Lifestyle Facilitator Hyosung TNC (insert link)