HYOSUNG TNC

The 'Metaverse,' a three-dimensional digital space enabling social and economic activities beyond virtual reality, is emerging as the next-generation alternative universe. Diving deeper into the rise of the Metaverse, the shift in our perception of living spaces is one of the reasons for it becoming more prevalent. The digital 'space' is now recognized as the 'world' in which we live. Digital technology has become an integral part of our daily lives, required for eating, playing, enjoying, obtaining information, and consuming. As digital living becomes common, the boundaries between businesses and customers in transactional and communicative relationships have begun to blur. Consequently, a new strategy called B2C2B (Business to Consumer to Business) marketing has emerged, combining elements of B2C and B2B marketing. B2B marketing targets organizational needs, interests, and challenges, while B2C marketing pursues customer interests beyond mere transactions. Although these two marketing approaches have different target audiences, they cannot be considered completely separate. For instance, a company that designs office spaces may also sell office supplies to individuals, encompassing both aspects of its marketing strategy. According to Salesforce’s Global Marketing Trends report (State of Marketing), businesses and customers alike have shown an increasing tendency to expand marketing in digital environments following the pandemic. Among B2C/B2B customers, 81% spend more time online, with social media (91%) and digital advertising (91%) identified as actively utilized digital channels. This increased focus on online marketing channels indicates that B2B customers also significantly influence the general public, as publicly accessible digital channels can ultimately reach ordinary customers. These changes underscore the growing importance of direct 'communication' between businesses and customers. Companies that can quickly share information and engage with customers at the right time are more likely to thrive. In light of these changes, Hyosung is ramping up its digital marketing efforts to enhance customer communication, empowering the general public to better comprehend and capitalize on its offerings. Hyosung's products are providing convenience in various aspects of daily life, beyond what customers may realize, making proactive communication more crucial than ever before. Hyosung’s Consumer-centric Marketing aims to Showcase the Brand Value in Everyday Life Although Hyosung products are incorporated in most aspects of daily life, it is still challenging for customers to identify them if they don't pay close attention to products’ components or materials. Thus, Hyosung is introducing areas where its technological expertise is applied, such as water and electricity, food, various detergents, clothing, and more. This includes nylon and PET films that keep food ingredients fresher for longer, TAC films that enhance screen visibility for devices like TVs and tablets, spandex fibers used in leggings, energy-saving pumps that supply domestic water, and digital substations that provide electricity to households. The goal is to communicate to customers the wide variety and range of products developed and produced by Hyosung. Hyosung has launched a 'Brand Revisioning' project to increase the Hyosung brand awareness, and has restructured its marketing approach accordingly. The goal is to effectively implement not only B2B marketing targeting businesses but also B2C marketing for end consumers and stakeholders. The brand revitalization project is a medium-to-long-term initiative to enhance Hyosung's brand value and recognition. Moreover, it aims to convey Hyosung's innovative efforts by transforming stories that capture the value of its brand and numerous products into digital content. This can be attributed to digital media diversification, including YouTube and social media platforms. The more significant reason, however, is that Hyosung's messages and contents are conveyed and communicated in a way that resonates with its target audience. As a result, its digital content marketing can be more customer-centric rather than company-centric. By tailoring content to suit the unique characteristics of each channel, a virtuous cycle of communication is established. This cycle involves continuously gathering customer feedback, leveraging data, and promptly incorporating insights into the content to consistently provide desired information. Hyosung: Committed to a Sustainable Future and Planet The impetus for such a confident focus on content stems from Hyosung’s unique development and origin stories for its products. From eco-friendly technology development to production processes, Hyosung prioritizes future generations and the planet. Embracing a mission for a sustainable future, Hyosung has proclaimed its commitment to ESG management. It has been diligently improving existing products, developing proprietary technologies, and unveiling innovative offerings in alignment with this commitment. Prominent examples include Hyosung TNC's world-first nylon recycled fiber 'regen Ocean Nylon,' which was developed and commercialized by recycling discarded fishing nets using exceptional technology in eco-friendly textile manufacturing. Other examples include 'CREORA Bio-based', a bio-spandex fiber made from corn extracts, and Hyosung Advanced Materials' 'tirecord', which boasts around 50% global market share for its lightweight carbon fiber material technology. Hyosung Chemical leads the global component materials market with the highest market share for 'pipe-grade polypropylene' and globally competitive, high-quality chemical component materials such as 'TPA' and 'polyketone'. The list of products continues to grow, and with enhanced eco-friendly technology and product capabilities, Hyosung is rising to a top player position in various global industries. Over the years, Hyosung has solidified the foundation of its products and achieved growth. It has become increasingly important for Hyosung to actively share with its customers the stories behind the development and unveiling of these products. By using digital medium, Hyosung intends to proactively engage in storytelling. Hyosung: Connecting with Customers through Emotional Content Currently, Hyosung engages customers through various social media channels including YouTube, Facebook, Instagram, LinkedIn, and KakaoTalk, offering emotionally resonant content with relatable explanation of its products. YouTube channels, in particular, play a critical role in communicating stories about products and technologies to the global Gen Z audience. Hyosung manages multiple YouTube channels, including Hyosung Worldwide, Hyosung Chemical Worldwide, Hyosung Advanced Materials Worldwide, Hyosung Heavy Industries Worldwide, and Harrington Tube/ Hyosung's YouTube videos convey the company’s eco-friendly efforts under ESG management. The company explains the environment-friendly process in which its products are made, and their impact on transforming the daily lifestyle into a sustainable one. Audiences can easily understand previously hard-to-grasp mechanisms of the product and stories with these videos. This leads the audience to relate with Hyosung and actively participate in Hyosung’s efforts and eco-friendly values. Moreover, Hyosung’s success in the global market has exponentially increased demand and interest for its products around the world. This allows to reach a broader global audience and promote its efforts. Hyosung’s LinkedIn channel serves as a means of communication, utilizing brand manifestos, brand journalism, and timely content, to convey the company’s vision and innovative spirit to customers and facilitate effective communication. The channel provides relevant and timely digital content about Hyosung, including branding content and information on technological innovation and environmental friendliness, targeting global B2B industry professionals and potential customers. Additionally, job-related content is offered to those interested in employment opportunities at Hyosung. To improve the customers’ understanding of Hyosung, the company developed the Hyosung Metashowroom, which is a virtual 3D showroom that offers a unique perspective from the customers’ point of view. This showroom is divided into nine categories, including Hyosung Group, Brand, ESG, TNC, Advanced Materials, Chemical, Heavy Industries, TNS, and Lifestyle. Through the Hyosung Metashowroom, the audience can learn about Hyosung's products, technology, brand, eco-friendly vision, VOC, and agile management. This digital space allows for visits beyond the constraints of time and space. Additionally, Hyosung plans to continuously update the Metashowroom to provide audiences with interesting experiences. Hyosung plans to further establish its brand platform by renewing its official website and creating a 3D exhibition hall, the Hyosung Metashowroom, in order to enhance brand recognition. Additionally, Hyosung will continue to strengthen communication with its target audience, including employees, shareholders, B2B customers, and the general public, and differentiate itself through various strategies and channels. By offering tailored content to its target audience through a variety of strategies, Hyosung invites you to follow its channel now! Category Channel Channel Name Group Digital Showroom https://metashowroom.hyosung.com Group YouTube Hyosung Worldwide Facebook Hyosung Worldwide Instagram Hyosung_worldwide Linked in Hyosung Worldwide Kakao channel Hyosung_worldwide Hyosung TNC YouTube Hyosung Performance Textiles - YouTube Facebook Hyosung Performance Textiles Worldwide Instagram Hyosung Performance Textiles Worldwide Linked in Hyosung-performance-textiles Hyosung Advanced Materials YouTube Hyosung Advanced Materials Worldwide Facebook Hyosung Advanced Materials Worldwide Instagram Hyosung_advanced_materials Linked in Hyosung Advanced Materials Worldwide Hyosung Chemical YouTube Hyosung Chemical Worldwide Facebook Hyosung Chemical Worldwide Instagram Hyosung_chemical Linked in Hyosung Chemical Worldwide Hyosung Heavy Industries YouTube Hyosung Heavy Industries Worldwide Facebook Hyosungheavyindustries.worldwide Instagram Hyosung_heavy_industries Linked in Hyosungheavyindustriesworldwide Hyosung Harrington Place YouTube HarringtonTube Facebook Hyosung Harrington Place Instagram Hyosung_harrington_place Linked in -

There is an African proverb that says," If you want to go quickly, go alone, if you want to go far, go together." This proverb emphasizes the importance of collaboration and the value working with others. At Hyosung, we view everyone we work with as cherished partners who help us achieve our goals in in life. We share our vision with our partners and strive towards common objectives. By recognizing the power of collaboration, both Hyosung and its partners can create a future that aligns with their shared dreams. We firmly believe that supporting the growth and competitiveness of our partners is essential for our own success, which is why we actively engage in various activities and provide support to foster mutual prosperity and co-development. Hyosung actively support the growth of its partners from various angles. This includes implementing programs to enhance the competitiveness of small businesses, promoting joint participation in exhibitions to expand overseas markets, and engaging in open innovation projects to discover promising startups. Hyosung's Commitment to Empowering Small Business Partners’ Competitiveness Hyosung recognizes the critical role of enhancing the competitiveness of its primary partners for its own growth, and it leaves no stone unturned in providing diverse support. By tailoring support methods to specific circumstances of each partner, Hyosung actively endorses collaborative efforts. For instance, Hyosung TNC offers customized trend information based on customer characteristics, provides personalized consultations through "Creora Workshops," for new fabric developments, and introduces partner fabrics to renowned global brands through the ongoing operation of the Creora "Fabric Library" in multiple locations such as South Korea, Hong Kong, New York, Shanghai, and Indonesia. Furthermore, Hyosung has made strategic investments in environmentally friendly startups like Pleatsmama to supply their eco-friendly textiles, expand sales channels, develop branding, and facilitate their entry into the global fashion market. In this way, Hyosung is dedicated to enhancing the competitiveness of its smaller partners through external professional education and consulting, strengthening their position within the industry. Support for Market Expansion to Stabilize the Management of Partners Sustaining lasting partnerships and fostering mutual growth with affiliates is crucial for their business stability. Companies delivering top-notch products and services can only succeed with future growth and prosperity if they face difficulties. To strengthen the operational stability of its partners, Hyosung provides support for market expansion, a task that can pose significant challenges for them. Hyosung Heavy Industries has inked a business agreement with the Small Business Distribution Center, an arm of the Ministry of SMEs and Startups, thereby launching a mutual growth e-commerce platform. This digital marketplace, dedicated to facilitating the distribution of products crafted by small to medium-sized enterprises, showcases goods from distinguished domestic SMEs. Hyosung employees can acquire quality items at fair prices through this mutual growth platform while participating SMEs can broaden their domestic market footprint, As a result, this initiative has earned reputation as a symbiotic online shopping venue. In addition, Hyosung encourages involvement in diverse exhibitions, creating avenues for expansion into international markets. Hyosung offers SMEs to showcase their products by jointly attending shows alongside commendable partners. Not confined to domestic exhibitions, Hyosung has accompanied partners to overseas exhibitions in Shanghai, China, and Germany, paving the way for new growth potential and facilitating encounters international buyers. Furthermore, in response to consecutive cancellations of overseas exhibitions due to COVID-19, Hyosung has organized online video meetings with foreign brands, providing its partners with promotional and market expansion opportunities. Hyosung provides various opportunities to overcome challenges in market expansion and sales growth for its outstanding SME partners, utilizing these opportunities to secure the stability of their businesses and foster mutual growth. Hyosung’s Open Innovation Projects: Fostering Startup Growth and Eco-friendly Innovation Hyosung's commitment to mutual growth is not limited to its partners. Hyosung participates in open innovation projects to address the challenges startups face attempting to commercialize their unique ideas, ensuring that new technologies and ideas lead to innovation. Open innovation projects, a management technique that aims to improve corporate competitiveness by innovating business models and core technologies through collaboration with external companies such as startups, are being conducted by Hyosung TNC in partnership with the Korea Trade Association. Through this project, Hyosung TNC plans to discover startups with specialized expertise in eco-friendly textiles, such as bio-based, biodegradable fibers, recycled fiber raw materials, eco-friendly dyeing and processing technologies, wearable fiber technology, and innovative smart textile technology combined with IT. Furthermore, Hyosung TNC is also seeking startups with expertise in carbon and energy-saving technology, sustainability, and ESG management to advance the innovation of existing businesses and propose new business models. Hyosung TNC plans to support the commercialization of the startups discovered through this open innovation project by providing technology development support, equity investment, and initiating joint product development through business collaboration. Hyosung's Support for Strengthening ESG Management Capabilities Hyosung, a proponent of mutual growth, not only bolsters competitiveness, stabilizing management, and uncovers potential but also executes supportive initiatives to amplify the capabilities of small and medium-sized enterprises (SMEs) to achieve 'ESG (Environment, Social, Governance) management,’ a key concern in modern business. Recognizing the elevating its partners’ competitiveness will, in turn, enhance Hyosung’s own, the company provides aid in establishing eco-friendly management systems, endorsing mutual growth, and fortifying social contribution activities. For example, Hyosung TNC has enacted ESG education, consulting support, and eco-friendly certification cost support projects in preparation for the 'Supply Chain Due Diligence Act', which is set to be implemented globally, including in the European Union (EU), next year. Collaborating with ESG-specialized consulting firms, Hyosung TNC delivers ESG education to employees, conducts ESG diagnosis and guidance, and offers improvement consulting for 11 partner companies. Additionally, it assists in issuing eco-friendly certifications for SMEs in the domestic textile industry for the first time. Furthermore, the group has substantially contributed KRW 5.5 billion to the large, medium, and small enterprise mutual growth cooperation fund. This fund is committed to aiding partner companies in reducing energy consumption, attending eco-friendly certifications such as carbon labeling, fortifying supply chain ESG management, and developing eco-friendly materials. As the significance of ESG becomes increasingly evident in the global market, Hyosung is proactive in bolstering the ESG management capabilities of its partners to secure competitiveness and to help them penetrate global market where carbon emission regulations are growing more stringent. As mentioned, Hyosung carries out mutual growth programs and partner support programs to seek new business opportunities through collaboration, fostering innovation, and building solid trust relationships through consistent communication for mutual growth and co-prosperity with its partners. Mutual growth remains a vital keyword for Hyosung. Hyosung Group Chairman Cho Hyun-Joon has consistently highlights the mutual growth between large and small enterprises, proclaiming, "Our customers' competitiveness is our competitiveness." Hyosung recognizes that the path towards a better future can only be tread with cooperative effort and will persist in working in union with its partners to ensure that brilliant ideas do not dim in the face of real-world obstacles. The sustainable management pursued by Hyosung is intended to benefit all. The term 'we' for Hyosung encompasses not just Hyosung and its employees but also customers and partners. Hyosung will strive for a path where everyone can grow together and work towards mutual prosperity so that the growth of Hyosung and all of us can continue to propel future generations forward.

In spring, we go to scenic flower-blooming spots, and in summer, we go to the beach. In autumn, we go to enjoy the colorful leaves, and in winter, we go to snow-covered scenic spots! These days, far more people enjoy outdoor activities such as hiking and camping, which only a limited number of enthusiasts could enjoy in the past. Such outdoor activities have increased more than in the pre-pandemic days. More people opted to visit nature as their indoor activities were restricted by the pandemic. Nowadays, it has become a tendency for people to go camping or hiking, whether it is cold, warm, sunny, or rainy. Durable, robust clothes and backpacks are essential for outdoor activities! Durable, robust clothes and backpacks are essential items when you go on outdoor activities. You are exposed to unexpected risks in nature when you go camping or hiking. To be prepared against such unknown risks, we should put on durable, robust outdoor wear that can protect our body, and prepare a durable backpack to carry and bear the weight of all of the many essential gears, snacks and supplies. What fiber or yarn should be used for such outdoor wear and backpacks? Hyosung TNC has the answer. A highly durable fiber should generally be used and is recommended. Hyosung TNC produces a nylon fiber called CREORA Robic that is suitable for exactly this application. regen Robic Nylon is a highly durable, eco-friendly fiber Hyosung TNC has developed, which is suitable for outdoor products as it is light yet durable to withstand frequent friction or wear. regen Robic is eco-friendly because it is made by recycling pre-consumer wastes generated in the production process of textile products. Light weight is as crucial for the outdoor wear or backpacks as high strength. Hyosung also offers lightweight hollow CREORA Robic-Air nylon, which is much lighter than regen Robic Nylon but strong. Furthermore, Hyosung TNC has also launched high-strength regen Ocean Robic Nylon fibers it produces by recycling discarded waste fishing nets. It is a fiber that truly cares about the environment as roughly 93.4% of carbon dioxide discharged during the production of nylon fiber is reduced for every 1kg of regen Robic that is produced recycling discarded waste fishing nets. The opportunity that instigated Hyosung TNC to produce regen Robic Hyosung TNC developed eco-friendly regen fiber of diverse lines for mass production through in-house R&D efforts. Among them, regen Robic was developed from an extraordinary opportunity that came up. Here is the story behind its development. Hyosung TNC has technological competence to produce all of the three major eco-friendly synthetic fiber of polyester, nylon and spandex. Further, many global fashion companies prefer these eco-friendly fiber products of Hyosung TNC as they provide high transparency and reliability certified by GRS (Global Recycle Standard), the eco certification issued by Netherland’s Control Union. Osprey, an outdoor backpack brand that noted the eco-friendly fiber technology requested Hyosung TNC help in developing highly durable, eco-friendly fiber products. Hyosung TNC launched regen Robic Nylon after over a year's long process. Immediately after its launch, regen Robic Nylon fiber has piqued the greater interest of many people by being introduced through a newly launched but well-known backpack brand. Hyosung's technological capability was affirmed by a global company specializing in durable backpacks. As it was developed through an extraordinary opportunity that came up, this marks only the start of the transformation of regen Robic Nylon fiber through diverse outdoor products of global brand backpacks and camping goods. A series of regen Robic eco-friendly functional fibers developed by Hyosung! Recognizing Hyosung TNC's technological excellence, a well-known backpack brand requested a collaboration to develop fiber, and Hyosung TNC is producing and supplying diverse lines of eco-friendly fibers. Hyosung has implemented collaborative brand promotion tie-ups to produce excellent products with many different companies while providing high-quality, eco-friendly fiber products well-reputed globally. Thanks to such efforts, you can avail yourselves of many different brand goods made of Hyosung eco-friendly fiber. Outdoor backpack brand Osprey incorporated regen Robic and created whole new durable eco-friendly backpack lines ‘Talon’ and ‘Tempest,’ its flagship backpack lines. With the success of Osprey's eco-friendly backpacks, many other brands started to adopt regen Robic Nylon to their backpack lines, including Big Agnes, Mystery Ranch, Gregory, etc. in the U.S., Orthodox in Germany, and Berghaus and Lowe Alpine in the UK. regen Robic has become the brand of essential eco-friendly fiber for leading outdoor backpack brands that pursue a shift to eco-friendly recycled products. In addition to regen Robic, Hyosung produces many other kinds of eco-friendly nylon fiber products. With the ordinary high-strength nylon fiber called CREORA Robic Nylon, which was developed and sold starting in early 2000, Hyosung has produced many other nylon brands, including regen Nylon (*formerly MIPAN regen), regen Ocean Nylon (*formerly MIPAN regen ocean), and regen Ocean Robic (*formerly MIPAN regen ocean robic), in addition to regen Robic Nylon (*formerly MIPAN regen robic) and CREORA Robic Air nylon (*formerly MIPAN robic air) introduced above. regen Nylon (*formerly MIPAN regen) is the world-first recycled nylon fiber through post-consumer depolymerization or chemical recycling of waste fishing nets in 2007. This nylon fiber brand was GRS certified for the first time in the world at that time. regen Nylon (*formerly MIPAN regen) is a pre-consumer (post-industrial recycled nylon by mechanical recycling) recycled yarn still produced today and is one of the most important fiber products produced by Hyosung at present. regen Ocean Nylon is a renewed nylon brand that was brought back and relaunched by replenishing and expanding the facility Hyosung developed in 2007 for the recycled nylon of waste fishing nets using the post-consumer depolymerization (chemical recycling) process. Hyosung successfully developed and mass-produced regen Robic Nylon fiber based on Osprey’s request. Hyosung recycled nylon brands also include regen Ocean Robic, a high-strength nylon fiber made of waste fishing nets using the post-consumer depolymerization process, which will be used by Osprey for its SS24 for the first time. Hyosung has produced regen Ocean Robic fiber since December 2022 and has plans to formally launch it in 2024 after releasing sales samples to gauge the response of the market in March 2023. Many different outdoor brands have ordered regen Ocean Nylon after it was published in the news media that the global backpack brand Osprey had adopted regen Ocean Robic which was newly released at Munich ISPO in November 2022. Diverse outdoor brands have sought to adopt regen Robic as it can satisfy consumers' needs for switching to eco-friendly products after eco-friendly, high-strength nylon newly emerged. Fashion brands have actively attempted to develop diverse products as they believe in the durability and wear resistance of regen Robic, an eco-friendly fiber that leads the efforts to protect the environment in response to the climate crisis. Consumers are now able to purchase diverse brand products adopting Hyosung’s eco-friendly fiber overcoming the preconception that eco-friendliness lacks technological competence. Garments and backpacks that have adopted eco-friendly fiber have come close to our daily life. regen Robic was conceived with a little-known story concerning its development. It is excellent in its sturdiness and technology supporting the environment akin to its conception background. Hyosung has developed a great technology as the eco-friendly, high-strength nylon fiber also reduces greenhouse gas emissions by producing more of the fiber at scale. The 'meaning out' consumption trend is reported to only gain traction, with M, Z generation consumers leading the market trend these days as they actively express their opinion and conviction through consumption. The demand for eco-friendly products has increased steadily for protecting the environment and cruelty-free ethics based on such a trend vesting meaning to consumption. As the use of disposable products has grown rapidly during the pandemic, the voices of concern are also growing about the increase in plastic waste. Eco-friendliness has become a household term driven by the mega trend. The fashion material companies forecast that eco-friendly products will be emphasized from the initial stage (of fiber production) to produce eco-friendly end-consumer products. The eco-friendly, high-strength regen Robic Nylon fiber was first adopted for outdoor backpacks prioritizing the environment. However, we expect Hyosung’s eco-friendly, highly functional fibers including regen Robic to gain traction with more diverse fashion brands beyond the outdoor outfit market. Hyosung will continue its relentless efforts to develop and propagate more innovative sustainable products in addition to the success of regen Robic Nylon fiber. * regen Nylon is a renewal brand of former MIPAN regen.

Influencers are setting the trend on social media with their respective personality and charm. What they do and wear gain attention and followers. Their influence is not confined to domestic audience but reaching out to global users via social medial, especially centering around the MZ generation. With all eyes on themselves, these influencers try out new clothing on a daily basis to differentiate, gain new followers and continue to create buzz. Their followers who admire and relate to them often follow suit the influencers’ pattern of consumption, further facilitating the cycle of fast fashion. The biggest issue of the fast fashion industry is its environmental impact. According to UNECE (UN Economic Commission for Europe), fashion industry as a whole account for 20 percent of water consumption and 10 percent of carbon dioxide emissions across different industries in the world. Its manufacturing process requires lots of resource input and emits greenhouse gas, a main culprit of climate change. Its distribution process also has a large carbon footprint across the world as clothes manufactured in countries with cheap labor travel around the world before they are purchased by end-users. Clothes never sold are either incinerated or end up in landfill. As such, fashion industry is now faced with a new challenge of fulfilling the need of the day, preservation of environment, while continues to put forth beautiful and unique clothes. With many celebrities voicing their concerns about the environment, the general public are increasingly awakened to the importance of the environmental issue. Global Web Index, a UK-based marketing company, released a report that 61 percent of the millennials are aware of the issue and willing to purchase ‘green products’ even if they are pricier than others. In other words, we now have a growing demographic of ‘eco consumers’ who make their consumption choices in consideration of environmental issues. The corporate world is also responding and it is not only fashion industry but also other industries that have been responsive. Hyosung is no exception. It has been working tirelessly to lead a sustainable fashion industry and develop eco-friendly materials. Hyosung TNC, for instance, has developed recycled textiles for polyester, nylon, and spandex for the first time in Korea. In so doing, Hyosung TNC has contributed to cutting down on plastic consumption in the clothing manufacturing process and promoting plastic recycling. Here are some of the company’s innovative products, a by-product of its continuous research and development endeavor. First recycled polyester yarn in Korea, regen Hyosung regen is the first product in Korea that applied a technology that recycles discarded PET bottles. Regen polyester contributes to reducing landfill volume and CO2 emissions. Based on its 15-year know-how and technology, Hyosung has created a recycled yarn that maintains the function and quality of virgin polyester. It has been working on materialistic and chemical recycling through its R&D efforts. As such, Hyosung TNC continues to offer green products, protect environments, and create a responsible consumption culture among consumers and corporates. World’s best recycled nylon yarn, regen Ocean Nylon Hyosung TNC has worked together with local fishing communities to separately discard waste fishing nets so that they can be easily recycled. Collaborating with venture companies working on sustainability, Hyosung TNC collects, shreds, and cleans waste fishing nets for pre-production process. After this, the fishing net waste are melted to separate raw materials to be recycled to regen Ocean Nylon, creating a virtuous cycle. regen® Jeju, a recycled yarn from used PET bottles in Jeju Hyosung TNC is committed to turning discarded PET bottles from Jeju into recycled yarns. To that end, the company has formed an MOU with the Jeju Special Self-governing province, Ministry of Environment and Jeju Province Development Corporation for a project of recycling PET bottle waste in Jeju into plastic bags. This should be a good example of positive influence by a private-public cooperation. Under this project, the Ministry of Environment and Jeju local government established the so-called ‘Clean House’ system of household waste collection facilities while Jeju Development Corporation collects discarded PET bottles. These PET bottle wastes are fed into Hyosung TNC’s manufacturing system to produce regen® Jeju, the 100% recycled yarn, which is then used for production of fashion items under the brand of Pleatsmama. A knit pleats bag produced by Pleastsmama out of this virtuous cycle uses 16 PET bottles of 500ml. regen Spandex made of recycled waste regen Spandex is 100% recycled spandex made of reclaimed waste, which is not only eco-friendly but also boasts excellent functions. Its global market share is over 30%, securing global number one name. Hyosung TNC has also been on a journey to develop various types of eco-friendly recycled yarns. After all, fashion is about reflecting who you are in a stylish manner. But fast fashion industry is blamed for its role in environmental degradation to speed up climate crisis. Realistically, it is almost impossible to put a stop to clothing manufacturing and purchase. This is where innovation in technology come in handy. With the innovative technology of recycling discarded PET bottles into a yarn while cutting down on carbon footprint of the whole fashion manufacturing process, we can move a step closer to addressing environmental issues caused by the fashion industry as a whole. Hyosung TNC is committed to taking the leadership in creating such a virtuous manufacturing cycle with its innovative technology, and to continuing its pursuit of a sound manufacturing industry going forward.

Influencers are setting the trend on social media with their respective personality and charm. What they do and wear gain attention and followers. Their influence is not confined to domestic audience but reaching out to global users via social medial, especially centering around the MZ generation. With all eyes on themselves, these influencers try out new clothing on a daily basis to differentiate, gain new followers and continue to create buzz. Their followers who admire and relate to them often follow suit the influencers’ pattern of consumption, further facilitating the cycle of fast fashion. The biggest issue of the fast fashion industry is its environmental impact. According to UNECE (UN Economic Commission for Europe), fashion industry as a whole account for 20 percent of water consumption and 10 percent of carbon dioxide emissions across different industries in the world. Its manufacturing process requires lots of resource input and emits greenhouse gas, a main culprit of climate change. Its distribution process also has a large carbon footprint across the world as clothes manufactured in countries with cheap labor travel around the world before they are purchased by end-users. Clothes never sold are either incinerated or end up in landfill. As such, fashion industry is now faced with a new challenge of fulfilling the need of the day, preservation of environment, while continues to put forth beautiful and unique clothes. With many celebrities voicing their concerns about the environment, the general public are increasingly awakened to the importance of the environmental issue. Global Web Index, a UK-based marketing company, released a report that 61 percent of the millennials are aware of the issue and willing to purchase ‘green products’ even if they are pricier than others. In other words, we now have a growing demographic of ‘eco consumers’ who make their consumption choices in consideration of environmental issues. The corporate world is also responding and it is not only fashion industry but also other industries that have been responsive. Hyosung is no exception. It has been working tirelessly to lead a sustainable fashion industry and develop eco-friendly materials. Hyosung TNC, for instance, has developed recycled textiles for polyester, nylon, and spandex for the first time in Korea. In so doing, Hyosung TNC has contributed to cutting down on plastic consumption in the clothing manufacturing process and promoting plastic recycling. Here are some of the company’s innovative products, a by-product of its continuous research and development endeavor. First recycled polyester yarn in Korea, regen Hyosung regen is the first product in Korea that applied a technology that recycles discarded PET bottles. Regen polyester contributes to reducing landfill volume and CO2 emissions. Based on its 15-year know-how and technology, Hyosung has created a recycled yarn that maintains the function and quality of virgin polyester. It has been working on materialistic and chemical recycling through its R&D efforts. As such, Hyosung TNC continues to offer green products, protect environments, and create a responsible consumption culture among consumers and corporates. World’s best recycled nylon yarn, regen Ocean Nylon Hyosung TNC has worked together with local fishing communities to separately discard waste fishing nets so that they can be easily recycled. Collaborating with venture companies working on sustainability, Hyosung TNC collects, shreds, and cleans waste fishing nets for pre-production process. After this, the fishing net waste are melted to separate raw materials to be recycled to regen Ocean Nylon, creating a virtuous cycle. regen® Jeju, a recycled yarn from used PET bottles in Jeju Hyosung TNC is committed to turning discarded PET bottles from Jeju into recycled yarns. To that end, the company has formed an MOU with the Jeju Special Self-governing province, Ministry of Environment and Jeju Province Development Corporation for a project of recycling PET bottle waste in Jeju into plastic bags. This should be a good example of positive influence by a private-public cooperation. Under this project, the Ministry of Environment and Jeju local government established the so-called ‘Clean House’ system of household waste collection facilities while Jeju Development Corporation collects discarded PET bottles. These PET bottle wastes are fed into Hyosung TNC’s manufacturing system to produce regen® Jeju, the 100% recycled yarn, which is then used for production of fashion items under the brand of Pleatsmama. A knit pleats bag produced by Pleastsmama out of this virtuous cycle uses 16 PET bottles of 500ml. regen Spandex made of recycled waste regen Spandex is 100% recycled spandex made of reclaimed waste, which is not only eco-friendly but also boasts excellent functions. Its global market share is over 30%, securing global number one name. Hyosung TNC has also been on a journey to develop various types of eco-friendly recycled yarns. After all, fashion is about reflecting who you are in a stylish manner. But fast fashion industry is blamed for its role in environmental degradation to speed up climate crisis. Realistically, it is almost impossible to put a stop to clothing manufacturing and purchase. This is where innovation in technology come in handy. With the innovative technology of recycling discarded PET bottles into a yarn while cutting down on carbon footprint of the whole fashion manufacturing process, we can move a step closer to addressing environmental issues caused by the fashion industry as a whole. Hyosung TNC is committed to taking the leadership in creating such a virtuous manufacturing cycle with its innovative technology, and to continuing its pursuit of a sound manufacturing industry going forward.